Red Bull TV and TAG Heuer have struck a multi-year collaboration that will see the Swiss Avant-garde watchmaker become the official timekeeper for the global digital TV platform and Red Bull’s live events.
McDonald’s has closed down a youth-focused YouTube campaign, dubbed “Channel Us”, after failing to generate enough interest.
Sport pubisher Goal has been named the most shared publisher on social media, ahead of the likes of the BBC, Buzzfeed, Mail Online and The Huffington Post.
The first sign that the U.S. video streaming market is approaching saturation is revealed in a new forecast which shows the growth rate slowing for the first time.
Millennials spend 25 minutes more each day watching web TV than Gen X and four times as many as baby boomers.
Unilever is launching two units dedicated to branded content, as the FMCG giant follows Mondelez and PepsiCo into in-house content creation as brands become publishers.
Fashion magazine Vogue courted controversy last week after it published an article naming bloggers as ‘pathetic’ ‘desperate’ and ‘embarrassing’ during Milan Fashion Week.
Amid the uncertainty surrounding Brexit, more than half of UK publishers reported positive growth this quarter compared to Q2 2015, according to new research.
Branded content’s impact is superior to display advertising in terms of recall, brand perception and intent, according to a new study.
Business social network myGwork has partnered with publisher Gay Star News to create the largest online hub for LGBTI professionals in the world.