The World’s Most Influential CMOs: Unilever’s Keith Weed tops list
Keith Weed, chief marketing and communications officer at Unilever has come out top of Forbes 2017 list of the world’s most influential CMOs.
Content
Brands… there’s a better way to get consumer attention than interrupting them
Phil Lloyd, Chief Customer Officer of Snatch discusses how brands are starting up a different kind of relationship with millennials where they take the lead.
Cannes Lions 2017: Video highlights from days 7 and 8
As Cannes Lion comes to a close for another year, we look back at highlights from the closing days on the festival.
Is Cannes Lions too big? Publicis quits next year (and WPP may follow)
Is Cannes Lions becoming too big for its own good? As the festival closes for another year, ad giant Publicis Groupe shocked the marketing world by declaring it would pull out of the event next year.
Cannes Lions 2017: Unpacking the gender bias in advertising
Women are still being ignored in ads in favour of men, according to a new study released at Cannes.
Cannes Lions 2017: Video highlights from days 5 and 6
Celebrities flocked to Cannes Lions as “entertainment” day descended on the festival. We look back at some of the highlights…
Cannes Lions 2017: Controversial Burger King Stunt wins top direct marketing prize
A risky “OK Google” prank that went awry for Burger King has won the Direct Grand Prix at the Cannes Festival.
Cannes Lions Cyber winner: Åland bank calculates carbon footprint of every credit card purchase
A new campaign that helped the Åland bank calculate the carbon footprint of every credit-card purchase has taken one of the top digital prizes as this year’s Cannes Lions Festival.
Car safety ad “Meet Graham” wins top digital prize at Cannes
Car safety ad “Meet Graham” was one of three campaigns to pick up the top Cyber Grand Prix at this year’s Cannes Lions festival.
Cannes Lions 2107: Whirlpool wins top data prize for ‘Care Counts’ ad
Whirlpool has won top honours at Cannes Lions for data, with a campaign that gave at-risk kids access to clean clothes to help them stay in school.