Social media beats websites for news audience
More internet users are seeing news via social media feeds such as Twitter and Facebook than on news websites, according to new data.
Content
Ministry of Sound revamps website to reflect mutimedia transformation
Ministry of Sound recently revamped its website with uSkinned to reflect its evolution from an iconic dance venue to a multimedia hub. This case study looks at how the update boosted conversion rates while freeing up time for staff.
YouTube gets major revamp with vertical videos and design overhaul
YouTube has just had its biggest revamp in 12 years, with more mobile viewing features along with a now logo and cleaner design.
Social media publishing tips: When, where and what?
We all know content is key. But what happens once you have drafted all the content and now have to make a plan on how to distribute it? Sylvia Jensen, Senior Director for Oracle Marketing Cloud discusses some of the best practices and things to remember when it comes to social media publishing.
Whoppercoins: Burger King introduces own cryptocurrency as loyalty program in Russia
Burger King is trialling loyalty schemes to the next level in Russia, swapping cards and vouchers for its own has bitcoin-style cryptocurrency.
65% of consumers fed up with irrelevant brand communications
Almost two-thirds (65%) of consumers say companies, retailers or brands send them too many irrelevant communications, according to new research.
Guest comment: Growing email click-throughs is all about relevance
Data from the Direct Marketing Association show a return of 380% invested in email marketing. Why is this still is thing? And what can money marketers do to make the most out of this medium? Ross Sibbald is Executive Head of Striata Marketing Solutions, breaks down the elements of a successful e-marketing strategy.
Irn Bru takes on Coca-Cola with cheeky map tweet
There is only one country in the world where the most popular drink isn’t Coca-Cola, according to one rather cheeky and controversial tweet from a rival brand.
YouTube brings breaking news to homepage
YouTube is reportedly rolling out a “Breaking News” section in people’s feeds across all mobile and web platforms, as Google continues to tailor custom content playlists to users logged into Google Accounts.
Top data and creativity tips: Art for ads’ sake!
Rather than tracking down victims like a ruthless serial killer, it’s time to dial down the data-fuelled ad tech machine and think more creatively and relevantly, says Collective’s Creative Director Alex Burn.