Content Archives

French newspaper Le Figaro seals 3-Year deal with Taboola

July 9, 2018

Major publisher Le Figaro adopts innovative Taboola Feed to boost revenue, engagement and to grow audiences across mobile in France.

Email trends: Consumers opening more emails (and still clicking)

July 9, 2018

Emails are opened and read 18.1% of the time, continuing the positive trend seen last year, and consumers are still just as likely to click, with click-through rates remaining at 1.9% year-on-year.

Female football fandom reaches fever pitch

July 6, 2018

There is a growing female fanbase for football in the U.K. and globally, making this year’s World Cup prime time for advertisers to reach this demographic.

Harry Kane catching Ronaldo, Messi and Neymar for social media buzz

July 5, 2018

The goals scored by Harry Kane, England’s superstar striker, have so impressed fans on social media, that his share of voice now puts him at fourth place behind the mighty talents of Cristiano Ronaldo, Lionel Messi and Neymar, according to new analysis.

Social media world cup: France most talked about team

July 5, 2018

Following an incredible and unpredictable knockout stage, Socialbakers’ 2018 Social Media World Cup now shows that France are the most talked about side of the quarter finalists.

Memes saved? MEPs vote to reject EU copyright law proposal

July 5, 2018

MEPs in the European Parliament have voted to reject EU copyright law changes, backed by Sir Paul McCartney and other high-profile musicians.

Human nature ‘drives customer loyalty in a digital world’

July 5, 2018

Organisations that create emotional connections with customers will increase customer retention and satisfaction, according to new research.

Junk food ban online: Cadbury, Chewits and Squashies first ads disallowed

July 4, 2018

Adverts for Cadbury eggs and Chewits and Squashies sweets have been banned for breaking new rules prohibiting the advertising of junk food to children.

Drake takes over Spotify: Angry customers get refund for ‘annoying’ music promo

July 4, 2018

Subscribers to the ad-free Spotify Premium plan have been issued refunds, claiming playlist promotions for Drake’s new album count as adverts.

Organisations struggle to make progress with their digital transformation investments

July 4, 2018

Despite huge investments in digital transformation initiatives, organisations today feel less equipped with the right leadership qualities to advance their digital transformation as they did six years ago, according to new research.