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Author: Robin Langford

Top ecommerce tips: The four-step plan to optimising the checkout experience

August 25, 2020
Top ecommerce tips: The four-step plan to optimising the checkout experience
Top ecommerce tips: The four-step plan to optimising the checkout experience

Tweaking the checkout in physical retail stores has been a long and proven success for improving the customer experience and increasing sales, yet in ecommerce there are many who still flounder about with confusing and poorly designed checkout systems. Sumit Arora, CCO for PXP Financial, offers advice to help teach fintechs a four-step plan to … [Read more…]

E-commerce ecommerce

Marketing fail: Burger King under fire for ‘exploitative’ and ‘predatory’ Twitch stunt

August 25, 2020
Marketing fail: Burger King under fire for ‘exploitative’ and ‘predatory’ Twitch stunt
Marketing fail: Burger King under fire for ‘exploitative’ and ‘predatory’ Twitch stunt

Burger King has sparked criticism for running an ad campaign that hijacked a fan messaging bot on Twitch and turned it into a cheap ad platform to reach gamers.

Ads advertising

WordPress criticises Apple over ‘forced in-app purchases’

August 25, 2020
WordPress criticises Apple over 'forced in-app purchases'
WordPress criticises Apple over 'forced in-app purchases'

WordPress is adding in-app purchases to its previously free iOS app after claiming Apple prevented it from making updates until the change was made.

Ads content

Vodafone develops driverless golf vehicles for Wales Open

August 25, 2020
Vodafone develops driverless golf vehicles for Wales Open
Vodafone develops driverless golf vehicles for Wales Open

Vodafone has partnered with Aurrigo to create a driverless transport service from the clubhouse to the opening tee at this year’s ISPS Handa Wales Open.

Mobile mobile internet

Ecommerce sites adopting website personalisation

August 25, 2020
Ecommerce sites adopting website personalisation
Ecommerce sites adopting website personalisation

Nearly three quarters (74%) of ecommerce sites have now adopted website personalisation,as eCommerce marketers adapt to the new normal post-COVID.

E-commerce ecommerce

Over half of ecommerce platforms ‘won’t be fit for purpose next year’

August 25, 2020
Over half of ecommerce platfiorms 'won't be fit for purpose next year'
Over half of ecommerce platfiorms 'won't be fit for purpose next year'

More than half (57%) of businesses believe their current commerce platform will only support them for the next 12 months.

E-commerce ecommerce

Programmatic trading rises in popularity for global multinationals

August 25, 2020
Programmatic ‘key driver of UK digital media quality improvements in 2020’
Programmatic ‘key driver of UK digital media quality improvements in 2020’

Programmatic trading channels for WFA Members account for more than two fifths (41%) of global digital media investment, up from 16% in 2016. Regional splits show the current figure has hit 50% in the US, 31% in Europe and 20% in APAC, according to new data.

Ads advertising

New student accommodation start-up uses latest tech to deliver five times faster booking   

August 25, 2020
New student accommodation start-up uses latest tech to deliver five times faster booking   
New student accommodation start-up uses latest tech to deliver five times faster booking   

A new Manchester-based tech start-up is set to shake up the UK and international student accommodation market with the launch of its online student property platform.  

E-commerce digital marketing, ecommerce

The 5 flying car projects closest to reality

August 21, 2020
The 5 flying car projects closest to reality
The 5 flying car projects closest to reality

A first-generation flying car could cost as little as £95,000, with that 38% of active flying car projects currently in the flight-testing stage, according to new research.

Mobile technology

Alibaba, Amazon, JD.com and Pinduoduo to account for 65% of global health & beauty ecommerce market by 2025

August 21, 2020
Alibaba, Amazon, JD.com and Pinduoduo to account for 65% of global health & beauty ecommerce market by 2025
Alibaba, Amazon, JD.com and Pinduoduo to account for 65% of global health & beauty ecommerce market by 2025

Four tech giants, Alibaba, Amazon, JD.com and Pinduoduo will account for 65% of all health and beauty online sales added globally between 2020 and 2025, according to new research.

E-commerce ecommerce
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