Consumers now have more options to cut off an organisation completely – whether that means deleting an app, unsubscribing from emails or other updates, or requesting a company removes every trace of them. Elizabeth Dailing, Senior Director CXM at Quadient looks at how businesses can ensure they stay on the right side of their customers … [Read more…]
Toptask, an online platform connecting employers and university students, has launched a new recruitment service.
Favourability towards brands is highest when ads are placed in high-quality environments, which drops when ads are seen in sub-standard settings, according to new research.
More than half of small and medium enterprises (SMEs) in the UK have changed customer relationship management (CRM) supplier according to new research.
AudienceProject has launched AudienceHub, a new tool designed to help publishers to develop a more sustainable business model by leveraging their own assets to build first-party audiences.
Big global multinationals are turning to new marketing structures as part of their transformation, moving away from traditional functional and hierarchical approaches in favour of organising around the customer experience and the customer journey.
Chinese ecommerce giant Alibaba has set a new sales record on Singles Day, the world’s largest 24-hour shopping event.
The global battle for direct-to-consumer video supremacy is shaking up, with big new players such as Disney and Apple TV+ entering the fray. New research looks into the global landscape for the future of video.
Despite initial employee resistance to change, workforce transformation means increased salaries, retraining opportunities and technology upgrades, according to new research.
Data and analytics firm GlobalWebIndex has launched a new tool designed to measure global TV reach and frequency statistics.