Low cost gym operator The Gym Group has optimised its online platforms to support its peak January trading period, partnering with Tribe (formerly SciVisum), a web performance and testing service provider.
The Independent and The Evening Standard have partnered with Wilkinson Sword for a three-month campaign targeting key moments in the news agenda.
This year’s Oscars saw history made, as South Korean film Parasite that made history as the first non-English film to win Best Picture. New data looks at the films, stars and issues that got social media buzz this year.
This Monday will bear witness to the peak pre-Valentine’s Day rush for online shoppers in the UK, as they look to snap up last minute gifts for their loved ones in time for delivery – from top of the range tech to indoor greenery.
As the ASA unveils new simplified rules for influencer marketing, Adam Williams, CEO of Takumi, looks at how the ad standards watchdog has impacted the influencer marketing industry.
Pizza brand Dominos achieved a 10 to 1 incremental return on ad spend, increasing customer lifetime value and customer purchases in just three months through a new personalised ad campaign.
The ASA and CMA have overhauled the ‘Influencers’ guide to making clear that ads are ads’ with simplified the messages in a bid to provide greater clarity.
While people are confident in using smart tech, a good proportion simply don’t want to invest in it yet, according to new research.
Car maker Nissan saw a major increase in conversions and a reduction of -56.4% costs per conversion following partnership with intelligent analytics tool.