Top tips: The role of a modern brand
Alex Luff, managing director at brand consultancy, Corporate Edge, explains why the terms B2B and B2C are becoming outdated.
Author: Kevin
Kenshoo expands to France and Germany
Digital marketing software provider has launched new offices in France, and Germany.
Red Letter Days follows customer journey to boost sales
Red Letter Days is investigating the benefits of building an Attribution model to better understand its customers’ purchase journeys as it begins a strategic optimisation programme for its digital marketing activity.
Six degrees of separation? Facebook makes it 4.74
Social media is officially making the world a smaller place, according to new research from Facebook. The social networking site has re-written the famous “six degrees of separation rule”, reducing it to just 4.74 degrees to being connected to any given stranger.
Vouchers influence Brits to buy from unfamiliar brands – study
Over half of consumers (56%) would buy from an unfamiliar brand if offered the right deal at the right time, while 41% have bought purchased something online they would never previously thought of buying, because of a voucher or offer, according to new research.
Right to reply: ‘Unlimited’- broadband’s new ‘free’?
Should smart broadband advertisers start banning the word ‘unlimited’ from their deals? Julia Kukiewicz editor of Choose, looks at wether ISP’s claims match up to the reality…
Time Out takes on Groupon? Magazine buys daily offers firm Keynoir
Time Out Group has bought the Keynoir daily offers firm, as the entertainment listings magazine looks to expand its business.
HMV launches on-demand films
HMV haslaunched its on-demand film service, hmvon-demand, as the embattled high street retailer looks to rival Apple, Amazon and LoveFilm in the online video market.
Top brands admit corporate sites littered with costly errors- survey
Just 13% of large-company website owners are confident that their sites are error-free, while a massive 87% admit to website errors including inconsistent branding, poor usability and accessibility compliance errors, according to a new survey.
Google axes 7 more products to focus on Google+
Google is ditching seven more products, including Google Wave, Knol and Google Gears, in an effort to simplify its range of services.