For advertisers, assessing return on investment from revenue generated through affiliate marketing can be a tricky process. Is the affiliate driving new sales, or are they claiming sales that would have happened anyway? This in-depth white paper from Affiliate Window addresses the issue head on, and provides practical ideas that affiliate managers can implement to … [Read more…]
Microsoft and Google have becoming locked on a war of words, with Google accused of tricking Microsoft’s Internet Explorer browser into tracking users via cookies, even if the user has disabled them.
Digital marketing firm Add People have trawled the web and examined the best ways that businesses are using Twitter to grow their brands and win new clients and customers. This list of the top twenty tactics is designed to help boost business on the social media network.
The Pirate Bay and its users are copyright infringers, the High Court has established in a judgment that is likely to lead to the popular file-sharing site being blocked in the UK.
National Rail Enquiries has launched a new version of its site optimised for mobile users, providing rail travellers with instant access to up-to-the minute train information.
Online advertising technology company Rubicon Project has launched its Real Time Trading Platform along with three new products.
LV= has launched a free online tool to help advisers write new and existing life policies in trust from any provider.
Google has added a Google+ share button and notification box on its home page and all search results, in a move that could dramatically change the way brands appear on its search results.
The Office of National Statistics latest figures on retail performance indicate that sales volumes in January 2012 increased 2% year-on-year. In this right to reply article, Kentaro Hyakuno, CEO of Rakuten’s Play.com, looks at how these sales volumes were driven primarily by non-store retailing, and what this means for the ecommerce industry.
Groupon has bought Hyperpublic, a small company that develops location-based technology that can be integrated into other applications.