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Author: Kevin

South Korean TV and banks paralysed by hack attack

March 20, 2013

South Korea has been hit by a suspected cyber-attack that has paralysed computer networks at broadcasters and banks.

Uncategorized government, local, media, retail, security

What happens in an internet minute? (infographic)

March 20, 2013

In just one minute, 204 million emails are sent, six million Facebook pages are viewed and 47,000 apps and 1.3 million YouTube clips are downloaded worldwide, according to new research.

Uncategorized Amazon, apps, content, Facebook, games

Shoppers say premium brands that never offer discounts are ‘out of touch’

March 20, 2013

Over half (59%) of UK shoppers believe premium brands that never offer discounts are out of touch with customers, according to new research.

Uncategorized brands, UK

Simon Cowell heads online for next global music star

March 20, 2013

Simon Cowell has taken his search for the next musical superstar online, asking artists to take part a new viral singing competition, You Generation.

Search, Uncategorized, Video global, music, YouTube

New tool lets retailers reward customers in real-time

March 20, 2013

Retailers can target customers with relevant offers and information via their mobile phones as they shop instore, with the launch of the new Shopper Marketing solution.

Mobile, Uncategorized brands, email, marketing, retail

Searchmetrics expands local search data to 154 cities

March 20, 2013

Analytics firm Searchmetrics has expanded the localised search data it provides to allow online marketers to analyse search results in 154 cities and 14 countries around the world.

Uncategorized analytics, Australia, content, France, Germany

Twitter tool lets advertisers target live TV broadcasts

March 19, 2013

Ad technology firm TBG Digital has partnered with Twitter to launch Calendar Live, a new tool that lets advertisers buy promoted tweets and run them during specific television shows as they are broadcast.

Uncategorized advertising, analytics, apps, brands, content

Google Reader users flock to Feedly: RSS tool gets 500,000 new users in two days

March 19, 2013

As Google Reader winds down, users are flocking to several RSS alternatives- with rival Feedly becoming one of the biggest beneficiaries.

Uncategorized Android, apps, Google

Musicians ‘buying Facebook and YouTube fans’ for just £30- report

March 19, 2013

Musicians are buying Facebook likes’ and YouTube viewers and Twitter follows to increase their popularity, according to a new report.

Uncategorized Facebook, media, music, Twitter, YouTube

Video viral of the week: Old Spice gets 4m YouTube views in a week with ‘Mr Wolfdog’ marketing mutt

March 19, 2013

On the back of its previous YouTube triumphs, Old Spice has continued its off-the-wall digital marketing with a new video series , following the exploits of its new marketing director ‘Mr Wolfdog’- who just happens to be a wild animal. See why it’s our viral of the week below…

Uncategorized, Video marketing, music, YouTube
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