Marketing stunt sees racing pigeons ‘Tweet’ across Europe
A new marketing campaign for Fogg Mobile will showcase its ‘borderless sim card’ by using real birds to Tweet messages across European borders.
Author: Kevin
Social media ad targeting: Facebook adds clickable hashtags for real–time marketing
Facebook has added Twitter-style clickable hashtags, letting users quickly find similar topics and like-minded users across the site, while giving marketers a new channel for their social media ad targeting.
Web spying scandal: Internet giants urge US Govt. to reveal security requests
Internet giants including Google, Facebook, Microsoft and Twitter all calling for more flexibility in disclosing more about that national security requests they receive from the US government.
Top 10 facts for Father’s Day 2013- marketing tips for online retailers
Father’s Day is rapidly approaching this weekend and so as the majority of the nation scrambles around for some last minute shopping ideas Experian shares its top 10 Father’s Day facts for 2013.
Top websites in South Africa in 2013
News24 is South Africa’s most popular website, followed by Howzit and iol, according to bata from Effective Measure.
IAB UK campaign aims to give consumers greater control over targeted online ads
UK trade body the IAB has launched a new initiative to drive consumer awareness over targeted online ads, with some of UK’s largest news brands, media owners and advertising tech businesses donating inventory
Video viral of the week: Skittles lets viewers ‘smash the rainbow’ with interactive YouTube ad
Continuing its surreal marketing efforts, Skittles’ latest YouTube video viral campaign lets viewers select items to smash- with bizarre results. See why it’s our video viral of the week below…
The Independent runs Bing News App on Windows 8
Microsoft’s Bing is partnering with The Independent to bring the paper’s latest news to the UK Bing News app for Windows 8.
Top tips: The dangers of shared links
Commonly used in cloud apps like Dropbox and Evernote, shared links are URLs that take any recipient directly to the file they need, without giving access to any other part of an account. While they are useful and growing in popularity, David Gibson, VP at Varonis, offers a warning about the dangers of shared links … [Read more…]
European mobile ad trends: Smartphone surge sparks 275% increase in mobile RTB ad spend in 2013
Following a host of new device launches this year, from Samsung’s Galaxy S4 to Blackberry’s Z10, new data released today by ad tech platform Adform has revealed that Europe’s digital advertising community has vastly increased its investment in programmatic mobile marketing, with a near three times (275 per cent) increase in mobile RTB (real-time bidding) … [Read more…]