Android shifts focus on 'engaged' users to attract marketers
Google has adjusted the way it counts an active Android phone user, in a bid to provide developers and marketers with a more accurate measure of its audience.
Author: Kevin
Android shifts focus on ‘engaged’ users to attract marketers
Google has adjusted the way it counts an active Android phone user, in a bid to provide developers and marketers with a more accurate measure of its audience.
Baseball app gets 6 million users in 24 hours on ‘Opening Day’ relaunch
The official app for Major League Baseball got an update on the first day of the new US season- getting 6 million players accessing the tool within 24 hours.
BlackBerry woos rival users with in-browser demo
Blackberry has launched a new tool that lets iPhone and Android users test its new mobile operating system, as the former smartphone leader looks to reclaim market share from its rivals.
Right to reply: Rescue deal to give HMV last chance to evolve
High street music retailer HMV will be given a lifeline after a rescue deal which could save 2,500 jobs and up to 136 stores.
smartclip to handle ads on Samsung Smart TVs and Blu-ray players
Samsung has hired smartclip to run ads on its Smart TVs and Blu-ray players through its bdigital advertising platform, Samsung AdHub.
Ad budget tool links TV and online campaigns
Adap.tv is using Nielsen Online Campaign Ratings to let advertisers buy online TV media and report on video advertising campaigns using Gross Ratings Points (GRP), the traditional TV broadcast audience measurement metric.
Facebook ‘Home’ gets 6 times less buzz than Samsung Galaxy S4
The launch of Facebook’s new phone operating system received a lukewarm response online with only 57,000 conversations compared to the Samsung Galaxy S4 which sparked 323,000 comments, according to Synthesio a global social media monitoring and analysis software provider.
Facebook unveils ‘Home’ software for Android mobiles
Facebook has launched ‘Home’, a new app that that puts feeds from the social network on the home screen of Android phones.
US display ad trends: Google retakes lead from Facebook
After coming second to Facebook in 2011, Google outsold the social network in terms of US digital display ad revenue last year, earning $2.26 billion, according to new data.