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Author: Kevin

Is Showrooming the Future of the High Street?

April 17, 2013

One in four retailers now expect physical stores to become more like showrooms in the future, where consumers can sample products instore to buy online, according to new research.

Uncategorized brands, email, Facebook, global, government

Thomson Lakes and Mountains targets affluent travellers with page takeover

April 17, 2013

Thomson Lakes and Mountains, part of the Specialist Holidays Group (SHG), has launched a new online marketing campaign to promote summer holidays.

Uncategorized advertising, behavioural targeting, France, Germany, marketing

Google and EU ‘reach deal’ over search monopoly case

April 16, 2013

Google’s revised proposals to settle an EC antitrust investigation over its search results has reportedly been accepted by the agency.

Search, Uncategorized comScore, Europe, Google, local

Video viral of the week: Zuckerberg (and goat) star in Facebook Home launch ad

April 16, 2013

Facebook Home is the social network’s boldest mobile move yet- so much so that founder Mark Zuckerberg himself is starring in one of the launch ads (alongside a screaming goat naturally). See why it’s our video of the week below…

Uncategorized, Video Android, Facebook

The content marketing landscape in 2013 (infographic)

April 16, 2013

As consumers become more savvy and demanding when it comes to online ads, with content marketing growing in importance as a result. This infographic from Content Amp looks at the key technology suppliers and platforms in content marketing, which covers everything from analytics to content generation and SEO to social.

Uncategorized analytics, content, infographic, marketing, media

YouTube adds ‘tape mode’ to celebrate 57 years of VHS

April 16, 2013

To mark its 57th anniversary, the iconic VHS cassette has been honoured by YouTube this week, with a ‘tape mode’ option on selected videos.

Uncategorized, Video Google, media, technology, YouTube

US women ‘control the purse stings’ for household spend

April 16, 2013

US women are spending more money that men spend, and also watched more video than men, according to a new report from Nielsen looking at US shopping habits.

Uncategorized advertising, content, marketing, media, retail

Luxury brand Swarovski begins European digital push

April 16, 2013

Creative studio Perfect Fools has created a pan-Europe, online, campaign which will launch this week to promote Luxury brand Swarovski’s high end Optik binoculars.

Uncategorized advertising, Europe, Facebook, Germany, Google

UK job data: Most media firms creating jobs this year

April 16, 2013

Over half (56%) of firms in the media sector will create jobs this year, consistent with the national cross sector average, according to new research from Barclays.

Uncategorized brands, digital marketing, government, marketing, media

Crimestoppers selects Jaywing to optimise digital presence

April 16, 2013

Jaywing has been appointed to design and develop a new, fully responsive and socially integrated digital presence for independent charity Crimestoppers, after a competitive five-way pitch.

Uncategorized content, digital marketing, images, marketing, UK
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