Google Glass gets first video user guide
Google have launched the first video user guide for their latest project Glass, revealing some of the upcoming devices key functions.
Author: Kevin
‘Forgotten marketing’ sees UK SME sector lose £122bn in sales (infographic)
Despite most British SMEs (87%) acknowledging that marketing has a positive impact on sales, the sector is losing out on up to £122 billion in sales by allowing it to slip off the radar, according to new research.
Case study: AXE grants Facebook fans with 'multiple girlfriends'
Back in 2011, mens deodorant brand Axe ran a Facebook app campaign in Tunisia that let users update their relationship status with multiple fake girlfriends. This video case study looks at how Axe managed to stay on brand and engage customers in a smart and funny way.
Right to reply: Facebook ads, the revamped news feed and your digital campaigns
Facebook’s redesign news feed is an attempt to de-clutter to experience for users and provide impactful ad slots for brands. Damian Routley, founder and CEO, Glow discusses the impact of the revamped Facebook ads for digital campaigns.
Over half of smartphone and tablet users ‘shop via mobile every week’
Almost two-thirds of smartphone and tablet users access websites on a daily basis and over a half shop via their mobile device at least once a week, according to new research.
Survey finds 4G will accelerate mobile shopping
Just over one third (34%) of smartphone owners will be ‘very likely’ or ‘likely’ to purchase more items from their mobile device thanks to 4G technology and faster internet connections, according to the latest eCustomerServiceIndex (eCSI) survey of 2,000 consumers from eDigitalResearch and IMRG.
Parcel numbers set to rise from 1.3 billion in 2012
The total number of parcels and packages created by online purchases (excluding 2-man and groceries) is forecast to reach almost 2.2 billion by 2017, according to a report by IMRG and Manhattan Associates.
Alamo appoints Quantcast for EMEA real-time advertising campaign
Car rental company Alamo Rent A Car has appointed Quantcast to launch its real-time online advertising campaign as part of a wider marketing strategy to boost rentals in key European, Middle East and African markets.
Facebook offers simpler ad targeting with ‘Promoted Page Likes’
Facebook has rolled out its Promoted Page Like system globally, designed to offer a simple paid targeting ad tool for smaller businesses on the social network.
Most 18-25s ‘find online advertising simplistic’ and skip video ads
Over half of UK consumers find online advertisement targeting too simplistic, rising to 70% of 18-25 year olds, suggesting that ‘digital natives’ expect an incredibly high level of personalisation with regards to online ads, according to new research.