This week saw Microsoft announce that it is revamping its ‘multi-platform’ Windows 8 operating system after complaints from users. Mark Curtis, Chief Client Officer, at service design consultancy Fjord argues that what works on one platform doesn’t necessarily translate to another, especially if that translation is too literal.
There is considerable business value to be gained by merging traditional database marketing techniques and digital analytics data. Katharine Hulls, VP Marketing, Celebrus Technologies, highlights examples of how to bring together these disciplines and feed a digital database marketing team with streams of highly granular online data.
The majority of UK businesses are failing to prepare for the changing nature of the internet and the introduction of generic Top Level Domains (gTLDs), according to a new survey.
BT has secured rights to 38 live Premier League matches, British rugby union and the women’s tennis tour, with plans to offer its new sports channels “as good as free” to existing customers.
Diaper manufacturer Huggies has teamed up with creative agency Ogilvy Brazil to create ‘Huggies TweetPee’; a gadget and app that lets parents know when their baby needs a change in diaper.
The Blood Transfusion Service in Russia wanted a digital project that could connect with people in a different kind of way, and what agency SmartNewSolutions came up with was a “Torrent” project, with a twist.
This campaign from IKEA Russia allowed consumers to take part in a ‘kitchen story’ and experience their kitchens.
Is the internet the right medium to advertise a low involvement product like laundry detergent? This slide presentation case study from Alexandra Zadoya from OMD Russia looks at how a Persil campaign in Russia used social gaming in innovative ways to drive brand engagement and sales.
Back in 2011, confectionary brand Mars ran a three month social media campaign in Russia, centred around a love triangle between their iconic M&M’s characters. This video case study looks at how the campaign attracted millions of fans and sales support.
Facebook is planning to put video ads in newsfeeds from July, as the social network looks to rival Google’s YouTube.