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Author: Kevin

Online search for Brown Goods drops 24% on May’s level

August 12, 2010

The number of UK online searches for PCs and laptops, DVD players and recorders, MP3 players, cameras and camcorders, totalled 11.4 million in June, a 24% decrease on May’s 14.9 million. This is according to the latest independent research from Greenlight, a leading search and social marketing agency. Greenlight’s ‘Brown Goods Sector Report, June 2010’, … [Read more…]

Uncategorized Amazon, Apple, brands, Christmas, Entertainment

Right to reply: Google-Verizon talks ‘may lead to end of net neutrality

August 10, 2010

According to the Federal Communications Commission (FCC), net neutrality advocates a level playing field for all, with no form of content afforded preference over any other. This concept has come under threat recently from supposed plans by Google and Verizon, one of the USA’s leading Internet Service Providers, according to SEO marketing firm QueryClick.

Uncategorized advertising, broadband, content, Google, marketing

2 in 5 Brits ‘shop online at least once a week’

August 10, 2010

Over two in five (42.6 percent) of Brits are now shopping online at least once per week and the average shopper is now spending £71 per month on online goods, according to new research.

Uncategorized ecommerce, email, images, marketing, media

Bid management technology market ‘will grow by 14% in 2010’

August 9, 2010

The pay-per-click bid management technology market will grow by 14% in 2010 as search marketing continues to become more competitive and more complex, according to a report published by Econsultancy.

Search, Uncategorized marketing, technology, Twitter, UK

Rightmove lets users ‘draw-a-search’ to find properties

August 9, 2010

Property website Rightmove has introduced an innovative new search tool to its website. Draw-a-Search allows people to sketch out their own search shape on a Google Map and perform property searches on that specific area.

Search, Uncategorized Facebook, Google, marketing, media

Right to reply: Google Wave’s demise down to lack of definition

August 6, 2010

This week, Google announced it is to stop developing its Google Wave tool. Jonathan Yarmis, an Ovum senior research fellow, looks into the reasions why the real-time collaboration tool failed catch on with web users.

Search, Uncategorized advertising, Facebook, Google, marketing

Pizza Hut uses digital marketing to promote partnership with the ‘A Team’

August 6, 2010

Pizza Hut is using digital media to promote its tie up with this Summer’s blockbuster cinema release, ‘The A Team’ from Twentieth Century Fox.

Uncategorized advertising, content, CRM, digital marketing, email

Social media ‘costing UK economy up to £14bn in lost work time’

August 5, 2010

Research released today revealed the true cost to the UK’s economy of the rise of social media as over half of British workers confessed to accessing social media profiles at work, with many spending so much time friending, Tweeting, adding photos and video, as well as updating their profiles, that companies’ productivity was suffering as … [Read more…]

Uncategorized, Video Facebook, media, Twitter, UK

UK tech brands embrace social media, but aren’t being social

August 5, 2010

While 90% of technology companies have a presence on two or more social networks, a significant majority are just not being social and are failing to use these channels to engage in a two-way dialogue with customers and followers, according to new research. The benchmark study from PR and marketing agency Wildfire , analysed the … [Read more…]

Uncategorized brands, content, Facebook, marketing, media

SMEs ignoring SEO due to lack of understanding’

August 5, 2010

A survey of marketers by SEO agency dotSEO reveals nearly a quarter of small and medium sized enterprises (SMEs) still don’t know much about search engine optimisation (SEO), despite Google being the first port of call for most people looking for goods and services.

Search, Uncategorized Google, marketing, UK
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