No more coding? MediaMind offers pre-built rich media ad formats
MediaMind Technologies has launched MediaMind Blocks, a library of ready-made, downloadable codes for a range of rich media advertising formats.
Author: Kevin
Smartphones ‘increase workload and decrease productivity’- report
Merely owning a BlackBerry or similar smartphone vastly increases the amount of time we spend checking messages outside working hours, according to a new report.
Customer reviews ‘can boost sales by 18%’
Retailers and brands that embrace reviews and recommendations into their online retail strategy see a sales uplift of some 18%, new figures show. The uplift is worth a potential £8bn to UK retailers, on top of the UK’s existing £44bn of online retail sales.
SAS boosts marketing tools with Assetlink buy
Business analytics firm SAS is acquiring Assetlink, a marketing resource management firm, giving its clients greater marketing tools
Top tips: Six common social marketing questions answered
Social media opens up a world of opportunities for entrepreneurs – and it’s free. What’s more, when you strip it down to the bare essentials, you are fundamentally left with traditional marketing tactics. In this Q&A article, Mark Bower MD of digital agency Coolpink gives advice on how social media marketing can be maximised and … [Read more…]
Mobile music sales to reach $5.5bn by 2015
Music consumed on mobile handsets will generate $5.5 billion annually in 2015, a rise of $3.1 billion from 2010, but piracy will still hamper its growth, according to a new report.
Brits spend £5.1bn on online travel sites in January
The latest figures from the IMRG Capgemini e-Retail Sales Index reveal that shoppers in the UK spent a total of £5.1 billion online during January, equivalent to £83 per person; an impressive 21% more than the same time last year.
Right to reply: Cricket World Cup web crash highlights need for forward planning
Kyazoonga.com, the website selling tickets for the Cricket World Cup final in Mumbai’s Wankhede Stadium in April, crashed seconds after they went on sale yesterday sparking furious complaints from fans. Nick Bond, web performance specialist at web traffic management company Zeus Technology, looks at the implications of such a high-profile crash.
London graduate sells social media app ‘for $15m’
A London Met graduate who started his Twitter business two years ago whilst studying for his MBA has now sold it for an estimated $10-15 million.
Glam Media launches video ad platform for fashion brands
Media firm Glam Media has launched GlamTV, a video distribution and advertising platform, at London Fashion Week.