Ad network Adconian buys video ad firm Smartclip
European advertising network Adconion Media Group, has acquired smartclip, a European digital video advertising firm for an undisclosed sum.
Author: Kevin
Infographic: The most valuable digital consumers
Parents tend to be the “most valuable” consumers for advertisers on a social media level, while teenagers are the most prolifically engaged mobile users, according to new data.
Guest comment: Does More Commission Equal More Sales? (Part 2)
What levers can affiliate managers pull in order to increase sales? In the second part of this series, Owen Hewitson, Client Strategist, Affiliate Window & buy.at, looks at the role of tactical commissions, and whether they actually generate more sales within performance marketing.
EU privacy law: Just 1 in 10 think marketers can engage consumers without cookies
With the controversial EU online privacy law coming into full effect next year, marketers lack confidence in their ability to engage users online without tracking their behaviour via cookies.
Orange and Publicis create digital start-up fund
France Télécom-Orange and the Publicis Groupe advertising business are planning to launch a new venture capital fund.
Guest comment: Who can afford luxury these days?
As consumer’s purse strings get tighter, how can marketers convince them to buy luxury brands? Farhad Koodoruth, MD of Blowfish Digital, explains why the luxury brand is surprisingly bouyant, especially in emerging countries like China and Kazakhstan, but the skill is in reaching them online.
Infographic: How do consumers interact with brands on social media?
Companies are increasingly relying on social media to keep consumer’s attention and loyalty online. This infographic shows how consumers are using social media to interact with brands.
Harvest Digital builds trading desk on AppNexus
Online marketing agency, Harvest Digital, has selected real-time ad platform AppNexus to provide the infrastructure for the agency’s new trading desk.
EYE rolls out of new digital airport media network
Out-of-Home media company EYE has launched a new digital media network with an event at Gatwick Airport.
Adobe updates Scene7, adds social shopping tools
Adobe has updated its Scene7 solution to offer automated, optimised delivery of rich media content across devices including desktop computers, smartphones and tablets.