Editor, Author at Netimperative

Huawei takes on Samsung and Apple with AI-centric phone

October 17, 2018

Chinese tech giant Huawei is already outselling Apple phones worldwide this year, but can its new high-powered Mate 20 range with AI and 3D modelling features cement its position in Western markets?

NatWest campaign highlights inspirational female business owners

October 17, 2018

In collaboration with NatWest and Zenith, Oath has launched a new platform titled Women Who Made Me and an exclusive video campaign brokered and managed by Zenith that will be hosted on HuffPost UK. The campaign delves into the stories behind successful female business owners and the women who supported them to the top.

Most marketers say their apps are a financial success- but is it true?

October 17, 2018

Most businesses dedicate a significant portion of their app development budget to marketing, but companies measure the success of their apps differently.

Creative trends: ‘Urgent need’ for better measurement of creative performance

October 16, 2018

The quality of ad creative has a direct, measurable impact on campaign performance, and advertisers are largely unable to measure it, according to new research.

Death of the desktop? Just 42% of workers now use a desktop computer

October 15, 2018

Just 42% of UK workers now use a desktop computer in the office, with a fifth of workers believing desktop PC’s make today’s offices look dated and out of touch, according to new research.

Fashion sizing software EyeFitU launches B2B platform

October 15, 2018

The EyeFitU patented Sizing Engine is now available for integration via a SaaS model for online stores and offers consumers personalised sizing recommendations when shopping online.

American Express strikes partnership with digital lender ezbob

October 15, 2018

Global payment services company American Express has today announced a new partnership with online financing platform, ezbob, to offer selected small-to medium-sized UK business customers fast, secure and competitive access to finance.

37% of business leaders ‘don’t know what they are spending their marketing budgets on’

October 15, 2018

Many business leaders are not actually aware of what they’re spending their dedicated marketing budgets on, with over 1 in 3 (35%) unsure whether their marketing budget has increased or decreased in the last financial year, according to a new survey.

Has YouTube per-view revenue peaked?

October 12, 2018

Only three years ago Multi-Channel Networks (MCNs) were being snapped up by traditional broadcasters for huge sums, but their fortunes are changing according to Ampere Analysis.

How Carluccio’s is making social media sociable again

October 12, 2018

Italian restaurant chain Carluccio’s has managed to rip up the content plan and take a new approach to social media. Tom Harvey, new client director at drinks and hospitality specialist YesMore, and he can outline the new approach, how it works and why it’s working well for Carluccio’s.