China’s Singles’ Day will double in value in the UK this year as the event falls on a Sunday to make it more popular than ever with home shoppers, according to a new report.
Black Friday 2017 failed to impress in terms of high street sales, so retailers are looking towards the fast-approaching 2018 Black Friday and may well be wondering whether it will be another “bleak” Friday. Duncan Keene, ContentSquare’s UK MD, discusses how, and why, the winners and losers have already been decided.
Retailers across the EU have halved the number of automated marketing emails they send to consumers since May 25th when GDPR came into force. But those emails are now 30% more likely to be opened and produce 2x more value in terms of purchases according to a new study.