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Author: Editor

Top 7 John Lewis Christmas ads: ‘The Long Wait’ most emotionally effective

November 8, 2018

“The Long Wait” is the most effective John Lewis Christmas ad, according to new emotion AI data released today by Realeyes.

Ads, Content, Social, Video, Viral brands, Christmas, content, marketing, retail

Pinterest expands Promoted Pins to France

November 8, 2018

Pinterest is launching ‘Promoted Pins’ ads in France as the first non-English speaking country to offer Pinterest’s advertising program.

E-commerce, Social advertising, Australia, brands, content, France

Mid-market migration: 76% of shoppers turn to luxury brands for Christmas gifts

November 8, 2018

Budget Brits are using discount days like Black Friday to find value outside of the mid-market but all is not lost according to new research.

E-commerce Amazon, brands, Christmas, content, Europe

Top ecommerce tips: Beware the Disruptors

November 7, 2018

Can high street retailers compete with the rising competition from retail disruptors? Craig Summers, UK Managing Director, Manhattan Associates, looking at why traditional retailers need to celebrate in-store interaction and empower their store associates instead of continually investing in solutions that don’t engage the customer.

E-commerce ecommerce, retail, technology, Travel, UK

40% of consumers ‘struggle to differentiate between brands’ when shopping online

November 7, 2018

While online sales continue to grow, people still find the digital shopping experience lacking – with four-in-ten (40%) consumers saying they’re unable to differentiate between one online brand and another, according to new research.

Ads, E-commerce brands, Christmas, ecommerce, images, Privacy

Under the influence: maximising the marketing force of niche persuaders

November 6, 2018

With a seemingly endless supply of micro influencers to choose from, how can retailers ensure they find the right fit and optimise their social media investment? Apu Gupta, CEO of Curalate offers a five-step guide to successfully nurturing exposure using this personalised marketing approach.

Ads, Content, E-commerce, Mobile, News, Social, Video, Viral brands, content, Facebook, marketing, media

US Midterms: right-wing audiences engage more with news apps

November 6, 2018

US voters who lean toward the right are engaging with new apps more than their liberal counterparts, highlighting the stark difference in media consumption between voters, according to new research.

Ads, Content, Mobile, News apps, marketing, media

How to make six-second ads work harder

November 6, 2018

6-second ads that are repurposed from TV commercials rarely work, so how can brands create an emotional connection in a tiny amount of time on a mobile screen? New eye-tracking research looks at what successful short ads all have in common.

Ads, Content, Mobile, News, Social, Video advertising, agencies, brands, content, global

What makes customers buy again? (Spoiler: it’s not discounts or coupons)

November 6, 2018

With Black Friday and Cyber Monday fast approaching, how can retailers turn one-off shoppers into loyal customers? New research shows four key ingredients needed to build trust and loyalty during the busiest shopping period of the year.

Ads, Content, E-commerce brands, email, global, retail, UK

LinkedIn revamps ad tools with forecasting and live previews

November 6, 2018

LinkedIn has conducted a complete overhaul of Campaign Manager designed to make it easier to create campaigns and measure their impact.

Ads, Social advertising
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