Editor, Author at Netimperative

Top 10 most valuable US brands: Apple pips Google as Netflix rises up ranks

November 15, 2018

Apple has overtaken Google at the most valuable brand in the US, despite its recent share price dip, according to a new report.

The Psychology of Shopping: Three new consumer trends shaping retail

November 15, 2018

‘Self-care shoppers’, ‘virtuous circlers’ and ‘social capitalists’ are three new emerging shopping trends on retail, according to new research looking into the thought processes that convert browsers into buyers.

John Lewis changes tune with Elton John Christmas ad

November 15, 2018

This year’s highly anticipated John Lewis Christmas advert has finally been released, focusing on Elton John and the gift of music.

eBay builds own ad tech platform to boost advertising relevance

November 15, 2018

Ebay has launched a new ‘shopper insights and influence’ platform, letting advertisers sell their ads in a fair auction via eBay, rather than having to trust an independent vendor to do so.

Black Friday moves beyond discounted tech products

November 15, 2018

Holiday season gift budgets are as big as ever, with UK, shoppers planning to spend the most money on their child (£144) or their partner (£133), reserving less than £100 for any seasonal treats they might want for themselves, according to new research.

Local market expertise ‘forgotten in international marketing’

November 15, 2018

Marketers are failing to tailor campaigns based on local market audience insights, culture and behaviours, according to new research.

Eight common chatbot myths debunked

November 14, 2018

Chatbots are one of the hottest topics in technology today. We read and hear a lot about it, including a number of misconceptions. Will they destroy jobs? Are they all based on AI? Julien Rio, Head of Marketing at Dimelo, looks at what the experts have to say about this growing technology.

People expect brands to respond to social media comments within 24 hours

November 13, 2018

People are increasingly turning to social media to voice comments about companies, and most people, especially younger generations, expect brands to respond quickly.

Agency Tug buys Fourteen Digital to expand across Australia

November 13, 2018

Digital Performance Marketing Agency Tug has bought Sydney based content marketing agency, Fourteen Digital. This acquisition positions Tug Australia as one of Australia’s prominent content and performance agencies.

5 learning trends for 2019: AR, bite-sized and community approaches to grow

November 13, 2018

Shaped by technology, new advances and alternative ways of thinking; the way we learn is changing. International teaching providers, Teachingabroaddirect.co.uk pulled highlights from the report ‘Trends in Learning 2018’ by the Open University to show how learning has evolved to include 5 trends that will transform the way we learn in 2019.