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Author: Editor

Right to reply: Google’s mobile credit card plans on the money?

April 5, 2011

Google is said to be considering a move into mobile phone credit card payments, according to sources speaking to the Wall Street Journal. But can they beat Apple in this potentially lucrative new area of mobile banking? SEO firm Queryclick takes a closer look.

Uncategorized advertising, Android, Apple, Google, Samsung

Online publishers ‘value travel brands most for online ads’

April 5, 2011

Publishers are most interested in promoting advertisers from the travel industry, with 73 per cent citing this as one of the most important sectors for their online advertising, according to a new study.

Uncategorized advertising, brands, content, marketing, media

Online publishers 'value travel brands most for online ads'

April 5, 2011

Publishers are most interested in promoting advertisers from the travel industry, with 73 per cent citing this as one of the most important sectors for their online advertising, according to a new study.

Uncategorized advertising, brands, content, marketing, media

Mobile data traffic ‘equal to 18 billion movie downloads by 2015’

April 5, 2011

The amount of mobile data traffic generated by Smartphones, Featurephones and Tablets will exceed 14,000 Petabytes by 2015, equivalent to 18 billion movie downloads or 3 trillion music tracks, according to new figures.

Uncategorized Europe, global, music, smartphones

Brits prefer brands that use text messaging- poll

April 5, 2011

British consumers truly value brands that use text messaging to engage with them, according to a new poll.

Mobile, Uncategorized apps, brands, marketing, smartphones

Guest comment: Will flash sales and daily deals be just a flash in the pan?

April 4, 2011

The stellar growth of Groupon and other daily deals sites have been one of the biggest dotcom success stories of the past year. But are they here to stay? Ryan Deutsch, VP Emerging Media, StrongMail, takes a closer look…

Uncategorized Amazon, brands, content, ecommerce, email

Right to reply: Google’s +1 – Success hinges on major shift in social interactions

April 4, 2011

How does Google’s new +1 social tagging service affect online advertising? Adam Bunn, Director of SEO at Greenlight points out some immediate shortcomings if Google is hoping to conquer the social sphere in a bid to bolster further its dominance in the search space.

Uncategorized advertising, Facebook, Google, marketing, media

Microsoft takes Google complaint to EU

April 4, 2011

Microsoft is to take an anti-competition complaint against Google to the European Commission.

Uncategorized advertising, content, Europe, global, Google

P&G online strategy: A greater focus on content?

April 4, 2011

That’s the implication of latest comments from the team leader for Procter & Gamble’s ecommerce and digital innovation team. Made at an industry forum, it’s not a formal press announcement, but a business quite secretive about it’s digital strategy, this seems like a clear hint of the thinking inside the FMCG’s strategy group. Here’s why … [Read more…]

Uncategorized content, ecommerce, Facebook, marketing, media

P&G online strategy: A greater focus on content?

April 4, 2011

That’s the implication of latest comments from the team leader for Procter & Gamble’s ecommerce and digital innovation team. Made at an industry forum, it’s not a formal press announcement, but a business quite secretive about it’s digital strategy, this seems like a clear hint of the thinking inside the FMCG’s strategy group. Here’s why … [Read more…]

Uncategorized content, ecommerce, Facebook, marketing, media
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