As Brits fly off to sunnier destinations for rest and relaxation, they take a staggering 18.6 million kilos of books with them- with an increasing number switching to e-readers to tackle their holiday weight problem.
DeviantART, the world’s largest online art community, has appointed w00t!media to grow brand advertising in the UK.
Spotify has launched in the US, marking the online music streaming service its first expansion outside of Europe.
As digital media develops at a frantic pace, what does the future hold for affiliate marketing? Owen Hewitson, Client Strategist at Affiliate Window & buy.at, offers five key predictions for the industry…
Yell is to switch its core business online, phasing out its iconic ‘Yellow Pages’ directory within four years.
The European Court of Justice this week struck a blow to eBay in its fight against L’Oréal and other brand owners over liability for counterfeit goods sold on its website. Intellectual Property specialists Marks & Clerk take a look at the impact of the ruling for brands, retailers and consumers.
It was 1996 when the first online ad effectiveness study crept onto the web. Since then there have been more than 100,000, but the methodologies have had a battering from the different supplier agencies as well as from outside online ad land where traditional media were quick to find flaws. Now there are some new … [Read more…]
Media agency MediaCom has partnered with augmented reality platform Aurasma to give advertisers access to high tech mobile and tablet campaigns.
William Hill has confirmed their plans to enter the Italian online market, as the UK-based bookmaker expands further overseas.
Improve Digital has launched a tool that enables publishers to build their own ad exchange.