PowerLinks takes ad-serving technology in the UK
IBM, Orange and Visa are amongst PowerLinks’ advertisers experiencing best-quality audiences and unprecedented ad engagement
Author: Editor
Microsoft’s biggest gamble yet: Multi-platform Windows 8 goes live
Microsoft has launched Windows 8, designed to run on PCs, tablets and smartphones, as the software giant looks to take on Apple and Google in the lucrative mobile operating system market.
Microsoft's biggest gamble yet: Multi-platform Windows 8 goes live
Microsoft has launched Windows 8, designed to run on PCs, tablets and smartphones, as the software giant looks to take on Apple and Google in the lucrative mobile operating system market.
Facebook shares rise after 32% revenue boost
Things are finally looking up at Facebook after its disastrous IPO in May, as the world’s largest social network recorded its largest share rises as a public company on the back of better than expected results.
Top 50 US sites: Pinterest hits mainstream
Pinterest has entered the top 50 most visited US sites, attracting 25.3 million vistors during September, according to new data.
What makes a TV ad effective? 5 tips to link message with impact
Making sure that consumers remember not only an ad but the brand behind it is the key to advertising effectiveness. A recent Nielsen analysis of CPG TV ads from 2012 in the US found that Ocean Spray’s signature “Men in a Cranberry Bog” commercial tops the list of ads that not only resonated with consumers, … [Read more…]
Marketers ‘failing to tie social media with lead generation’
While most marketers use social media to create brand awareness, they are failing to use the channel to capture information on leads, according to new research.
Email marketing’s consumer approval ratings at ‘all time high’ (Infographic)
Consumer approval ratings of email marketing remain at an all time high, with volumes rising as more people sign up to receive more emails for a second successive year, according to new research.
UK becoming a ‘nation of returners’
Two in five consumers (41%) buy multiple sizes of the same garment when shopping online, just to check the fit – and then send the ‘wrong ones’ back, according to a new survey.
Right to reply: What a revamped StumbleUpon means to the digital space
The new look StumbleUpon has launched this week. Harvey Sarjant, Director of Business Development Europe, at RadiumOne looks at how StumbleUpon is making itself a major player in the social arena and why consumers like the discovery journey to find new content.