WebMD axes 250 jobs in cost cutting drive
Popular medical information site WebMD is to cut 250 jobs after disappointing Q3 results.
Author: Editor
Online shopping trends: What’s the deal with Mega Monday? (infographic)
Online Christmas shopping is become huge business for retailers and pure play online retailers alike. This infographic from Affiliate Window looks at the stats behind Black Friday and Mega/Cyber Monday.
Right to reply: Customer service, not price, is best way to beat competition
New research from Oracle reports that 40% of shoppers would spend more if offered a better customer experience, rising to 81% of consumers in Western Europe and increasing even more in the UK to 90%. Adam Stewart, Director of Marketing at Rakuten’s Play.com, looks at why the online channel shouldn’t be treated as a ‘vending … [Read more…]
ASOS targets mobile fashion shoppers with two new apps
Mobile agency Nimbletank has created two new mobile apps for online fashion retailer ASOS, as the brand optimises its offering for smartphones and tablets.
Facebook trends in 2012: The 10 biggest headlines of the year
Forget the movie, this year provided plenty of real-life drama for ‘The Social Network’. The controversy surrounding Facebook’s IPO and the value of its ‘likes’ (after the BBC’s ‘bagelgate’ report) has led us to dedicate an entire section of our 2012 review to Mark Zuckerberg’s company (a review of other social media news follows tomorrow). … [Read more…]
Search marketing trends in 2012: The 10 biggest headlines of the year
Online habits are changing, and while search remains the gateway to the internet, consumers are expecting a lot more than ’10 blue links’. This year, search went social and mobile as consumers used their tablets and mobiles in ever-more sophisticated ways. Google, Bing, Yahoo and Facebook all made major changes to their search tools for … [Read more…]
Martin Sorrell: WPP spent $2bn on Google, $400m on Facebook in 2012 (video)
In this video interview with the Financial Times, WPP CEO Sir Martin Sorrell provides insights into how the ad giant invested on digital channels during 2012.
UN talks on net regulation hit ‘impasse’
A UN debate on internet regulation has stalled as the UK, US and other westerm countries disagree with Arab States, China and Russia in a diplomatic battle over a set of possible global web laws.
Regulation of personal data – sweeping new UK powers
The location of your mobile phone is added to the list of sweeping new police powers in the regulation of personal data and Deputy PM Clegg leads the attack on his own government.
Marketing techniques with Google maps – upgrades and innovation
More engineering investment from Google means that marketing techniques with Google maps are going to become more innovative as the maps interface strengthens, combining Street View and consumer generated content. Here are the latest developments…