Editor, Author at Netimperative

Social media trends: Global brands ‘have too many channels to manage’

March 26, 2019

For global businesses working across multiple markets and languages, balancing the voices of individual brands and products, and covering cultural and language nuances, has always been a complicated process. Social media has taken this complexity to a whole new level.

Third of small business ‘have no website’

March 26, 2019

Even though high-quality websites are more accessible and affordable than ever, not all small businesses find them necessary, a new survey finds.

Consumers want delivery updates from the brands and retailers they shop with – not third-parties

March 26, 2019

Customers hate being ‘catfished’ by companies and a massive 80% of consumers admit a consistent post-purchase experience is fundamental to their desire to repeat-purchase, according to new research.

Private messaging apps beat social media and word of mouth for sharing content

March 25, 2019

Nearly two-thirds (63%) of internet users now share content and recommendations using private messaging apps, ahead of open social media platforms and word of mouth are the second and third most popular way of sharing content, coming in at 54% and 51% respectively, according to new research.

Top recruitment tips: How can existing employees help an organisation find new talent?

March 25, 2019

Employees are a company’s largest asset when it comes to finding new talent. Data and insights from current employees can, in fact, help profile desirable new employees and boost current employee retention. Kiran Reddy Pasham, Co-Founder, President and Chief Architect for SplashBI, explains why it all starts with data…

Verizon Media partners Digital Catapult to offer brands next-gen content marketing

March 25, 2019

RYOT Studio, the content marketing arm of Verizon Media, has struck a partnership with immersive tech accelerator Digital Catapult.

Burger King crowdsources next prank with ‘April Fool’s Day’ challenge

March 25, 2019

Burger King is calling for students to participate in the King’s Fools’ Challenge, with a Student Integrated Campaign category in the 2019 Clio Awards program.

1 in 5 brands admit they’ll “never understand their customers”

March 22, 2019

20% of marketing and CX professionals feel they will “never truly understand” their customers’ buying decisions, according to a new report.

Brands ‘not ready’ to deal with crisis linked to their values

March 22, 2019

Brands aren’t fully prepared to deal with crisis that are intrinsically linked to their values as the priorities of business leaders, marketers and those important to consumers are not aligned.

Ominichannel case study: HP creates in-store experience for online shoppers to get four fold sales boost

March 21, 2019

Go Instore, HP and Currys PC World joined forces to drive growth in online revenue for HP products achieving up to a 4.5x increase in conversion and positive uplift in average order value.