Latest Office of National Statistics figures indicate that small stores in the UK saw a fall in the quantity of sales- unlike large stores who saw an increase- particularly due to sales made online. Adam Stewart, Marketing Director, Rakuten’s Play.com argues why using online marketplaces could help level the playing field.
Rude or inflammatory user comments can harm the credibility of online research, according to new research which could hold wider implications for the internet at large.
Unilever Ireland is running a new ‘on pause’ video ad campaign for its Lyons Tea brand in Ireland- triggered every time a user pauses their video player on the RTE website.
Topshop has partnered with Google+ to give its followers access to London Fashion Week.
John Lewis is to axe 325 department managers across its stores, as the retailers looks to focus more of its sales growth online.
Following the launch of Windows 8 Ads-in-Apps (AiA) Microsoft has unveiled the latest campaigns to make use of its new cross-platform ad formats.
Luxury ice-cream brand Magnum is working with Coupons.com to run a Twitter camapign promoting its new pleasure pots, offering free ice-cream to the first 5,000 respondents.
BBC’s GoodFood website will start linking ingredients directly to Tesco, in a deal inked between the broadcaster’s commercial worldwide arm and the supermarket giant.
The Football League (FL) has appointed Sportsyndicator, the sports division of Mediasyndicator, to manage advertising sales for the digital properties of the 86 professional football clubs in the FL interactive network until June 2013.
As technology grows at a rapid pace, our reliance on gadgets has changed the way we consume media- and advertisers have to adapt accordingly. Ahmed Ahmed at Eloqua looks at the impact of our gadget addiction, and where marketers need to focus in 2013.