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Author: Editor

Outlook.com gets $90m ad campaign ahead of mass Hotmail migration

February 20, 2013

Hotmail users will soon be forced to switch over to Outlook.com, as Microsoft looks to regain lost ground to Google’s Gmail with the largest ever ad camapign for an email service.

Uncategorized comScore, email, marketing, Microsoft

UK 4G Auction raises £1bn less than expected: winners revealed

February 20, 2013

Ofcom has raised £2.34bn in its UK 4G auction, providing widespread access to superfast mobile internet across many parts of the country. However, this amount was around £1bn less than it was hoping for.

Regulation, Uncategorized broadband, government, mobile internet, smartphones

Hackers turn Burger King Twitter account into McDonalds

February 20, 2013

Burger King has become the latest high-profile brand to fall prey to hackers, as its Twitter account was hijacked, resulting in its logo being switched to McDonalds and a tirade of offense tweets being sent out to its followers.

Uncategorized brands, Facebook, global, marketing, media

Apple staff Macs hit by hackers

February 20, 2013

Apple has been attacked by the same hackers who targeted Facebook, as the technology giant saw its internal systems infected by a virus.

Uncategorized Apple, China, Facebook, security, technology

Video viral of the week: Google car wreck hoax gets small book shop 300% more visits

February 20, 2013

This clever little marketing campaign created a 13% sales boost for a small book shop in Switzerland. With more travel research being conducted online, the Travel Book Shop highlighted the limits of the internet with a video showing a crashed Google Streetview car- generating plenty of buzz in the process. See why it’s our video … [Read more…]

Uncategorized Google, Maps, marketing, media, Travel

PS4 to stream games via cloud – report

February 20, 2013

Sony’s upcoming PlayStation 4 console could play games streamed over the Internet using Gaikai technology, as well as traditional optical disc-based games, according to a news report.

Uncategorized Christmas, games, Microsoft, smartphones, technology

Reader’s Digest files for bankruptcy

February 20, 2013

Reader’s Digest has filed for bankruptcy as the 91 year old publisher struggles to compete with online media.

Uncategorized local, media

Reader's Digest files for bankruptcy

February 20, 2013

Reader’s Digest has filed for bankruptcy as the 91 year old publisher struggles to compete with online media.

Uncategorized local, media

Everything Everywhere hit by £249m loss

February 20, 2013

UK 4G provider Everything Everywhere has reported a pre-tax loss of £249m, as the mobile operator was hit by slow end of year sales and regulatory cuts.

Uncategorized broadband, France, Japan, smartphones, UK

Lexus appoints Reevoo to boost social media

February 20, 2013

Lexus has appointed Revoo as the car brand looks to boost its social media tools.

Uncategorized content, media, technology, UK
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