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Author: Editor

Boots sponsors all GB women’s national football teams

April 2, 2019

MediaCom has brokered a multi-year agreement between Boots and the women’s football teams of England, Scotland, Wales, Northern Ireland and the Republic of Ireland.

Ads, Content brands, content, France, marketing, media

UK programmatic ads outperform direct buys for the first time

April 2, 2019

Programmatic viewability rates out-performed publisher direct buys across desktop and mobile web display in the UK, according to new research.

Ads, Content advertising, brands, content, media, UK

The rise of voice: 22% speaking to their video devices

April 2, 2019

Over one fifth (22%) of internet users across four markets – the US, UK, Australia and India – use the available voice-command features to operate their TV and video devices, with another 30% planning to do more in the future, according to new research.

News apps, Australia, brands, content, Entertainment

Top B2B sales tips: Fixing the broken sales funnel

April 2, 2019

To fix the broken sales funnel, organisations clearly need to use to fresh, accurate and GDPR compliant data. But that is just the start: successful sales activity is underpinned by a scientific, structured and metrics driven approach that leverages multi-dimensional real-time data, as James Isilay, CEO, Cognism, explains.

Ads, E-commerce, News CRM, ecommerce, global, marketing, Privacy

Hotels.com gives pets post-Brexit ‘Fakeations’

April 2, 2019

With pet passports likely to be a thing of the past post-Brexit, Hotels.com has launched European fakeations so dogs can pretend they’re in their favourite European holiday destinations while staycationing in the UK.

Ads, Content, Video, Viral Europe, Travel, UK

Young’s debuts hyper-targeted second screen TV ad campaign

April 2, 2019

Young’s Seafood has launched what is describes as “one of the most targeted marketing campaigns ever” to support its Chip Shop and Gastro brands.

Ads, Content, News, Video advertising, analytics, BBC, brands, marketing

April Fools’ round-up: Tinder height tool, Google plant talk and BBC skips the sex

April 1, 2019

April Fool’s Day has become a major event in the digital calendar, with many brands and media owners creating elaborate pranks to show off their funny side (and get plenty of social media shares and column inches in the process). We’ve put together some of the best hoaxes from 2019’s pranksters for your viewing pleasure…

Ads, Content, News, Video, Viral Android, BBC, brands, content, Google

Facebook asks governments for help policing internet

April 1, 2019

Facebook boss Mark Zuckerberg has asked governments and regulators to play “a more active role” in policing the internet and the standards of big online companies.

News, Regulation, Social, Video advertising, content, Facebook, global, media

Facebook sheds light on News Feed and advertising algorithm secrets

April 1, 2019

Facebook is rolling out a new feature that explains to users how its algorithms decide what to display in their News Feed, including more information on ad targeting factors.

Ads, Content, News, Regulation, Social advertising, content, Facebook, media, Privacy

AO stops all TV advertising to focus on digital

March 29, 2019

Online electricals retailer AO.com is to turn off TV advertising and focus on digital campaigns instead.

Ads, Content, E-commerce advertising, Facebook, marketing, media, retail
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