P&G reveals smart toothbrush as part of ‘connected bathroom’
Procter & Gamble has made its first steps towards the Internet of Things’ with a smart toothbrush that connects to ma users smartphone via Bluetooth to assess their oral hygiene.
Author: Editor
Top tips: APIs- A marketer’s secret weapon
Understanding the world of APIs will help marketers develop smarter mobile campaigns. James Parton, European director of Twilio looks at how marketers can utilise technology to enhance their campaigns.
Was WhatsApp a bargain after all? (infographic)
This month saw Facebook pay a huge $19bn for WhatsApp- we look at some key charts that show why Zuckerberg paid 19 times more for a chat app than it did for Instagram back in 2012.
94% of consumers expect brands to offer click-to-call on search results
Nearly 19 out of 20 (94%) of UK smartphone users have, at some point, needed to call a business directly when searching for information on a smartphone, accordiong to a new poll conducted by Google.
Online reviews ‘boost business revenues by 40%’
Online reviews are having a significant impact on British businesses, with the potential to generate 40 per cent additional revenue each year – that’s according to a survey of over 2,000 UK consumers
Google and Yandex unite for real-time bidding ad scheme
Russia’s largest search engine, Yandex, has struck a real-time bidding (RTB) partnership with Google, granting its ad clients access to Google’s DoubleClick AdExchange.
Event report: The 4 biggest trends in media research
In the digital age, what measurements really matter to TV advertisers? A recent symposium attended by industry heavyweights looked at the changing face of media research, and the implications for advertisers.
Greggs launches loyalty app
High street baker Greggs has launched its new ‘Greggs Rewards’ mobile payment app designed to reward its customers for their loyalty.
Bebo debuts video messaging service
Struggling social network Bebo is looking to turn around its fortunes with a free new video messaging app called Blab.
Case study: Watch retailer campaign gets 1,300% ROI with remarketing
A precision remarketing campaign from digital agency, Periscopix has resulted in 1,300% ROI for Watchfinder, the premium, pre-owned watch retailer. Average order value on the site has increased by 13% as a result of the campaign.