For years, Jamie Oliver’s Food Tube channel on YouTube had low engagement and flat subscriber numbers. This case study looks at how the team behind the channel created online buzz and interactive elements (including the chance to slap the celebrity chef himself) to help it become one of YouTube’s most successful food channels with 1.8 … [Read more…]
Google has cut the price plans for its Drive service dramatically, charging just a fifth of Dropbox’s prices for a monthly 100GB of data, as the internet giant gets serious about becoming the dominant player in the growing cloud storage market.
Starbucks is planning to launch a smartphone service that lets consumers order coffee before they get to a store, via its mobile app.
UK pub chain J D Wetherspoon increased customer satisfaction with the food quality served in its pubs by 6% as a result of its customer experience programme, ‘My Pub Feedback’, conducted with Service Management Group (SMG).
Hightail has opened a UK office following its recent $34 million funding round to support international growth plans.
Astra Sweets used an on-pack promotion rewarding customers for sharing how they enjoy the company’s Frisia brand Mini Marshmallows. This case study looks at how the Belgian sweet brand created a brand community of 371 consumers for just $87 (including packaging costs).
Football brand Mitre has appointed communications agency 1DA to handle its international digital innovation and communications.
Price comparison provider Become Europe has announced a global partnership with mobile technology firm Netbiscuits.
Google is adding new tools to make it easier for developers to monetise their apps through in-app ads, as well as monitor user engagement with more support for Google Analytics.
In contrast to other countries where smartphones are used more often than the television, laptop or tablet, UK multiscreen users still favour the television, despite having the highest smartphone penetration of any other country surveyed, according to new research.