YouTube blocks indie artists in music subscription row
YouTube has attracted controversy with its new music subscription service, that will see artists on independent labels blocked form the site over a payment dispute.
Author: Editor
The value of a social share: Socialbakers ditches ‘engagement rate’ for ‘interaction rate’
Social media monitoring firm Socialbakers is switching its metric of choice, now favouring ‘interactions’ (absolute number of likes, comments, and shares) over engagement rate (interactions divided by audience) when looking at brand success on the likes of Facebook, Twitter and YouTube.
Google opens ‘Glass at Work’ project to developers
Google’s ‘Glass at Work’ project has opened up to developers with five new partners on board, working on building work-related applications that could interest businesses to bring the upcoming augmented reality eyewear into their operations.
What’s the secret to Buzzfeed’s success? Founder discusses art of viral content (video)
Unlike many other digital news sites, Buzzfeed decided not to run banner ads from the beginning. An early proponent of the brands as publishers movement, Buzzfeed instead encouraged advertisers to create native advertising content that would integrate seamlessly into Buzzfeed’s homepage news feed. In this interview with Cannes TV, founder Jonah Peretti talks about the … [Read more…]
Coca-Cola discusses real-time challenge for brands
Successful marketing has shifted from the campaign approach to more personal communications that build long-standing relationships in an always-on media world. In this interview with Cannes TV, Wendy Clark, SVP, Global Sparkling Brand Center at Coca-Cola talks about the challenges facing brands in real-time marketing.
UK Govt claims social media and search spying is legal
The UK Government can legally spy on UK citizens’ YouTube, Faceboook and Twitter activity and even Google searches, according to a new statement.
Amazon tripled Android app store content last year
Amazon has boasted that it tripled the number of applications on its Android app store in the last year alone, but the online retailer still siginificanly trails Google Play and the Apple App store in terms of overall downloads.
Ad tech giants crash Cannes as creativity and big data merge
The annual Cannes Lions festival of Creativity has long stood as the benchmark for creativity in the ad industry, but as programmatic ad platforms grow in popularity, rising tech companies are starting to crash the agency party.
Best times to post on Facebook: ‘After hours’ gets most clicks
There are over 15 million brands and companies on Facebook now with the number of users steadily topping over a billion. But when are the best times for a brand to post on Facebook- and what should that post contain? This study from TrackMaven looks into how to get the most visibility from status updates. … [Read more…]
5 trends for Cannes Lions 2014: Smart tech, emotional power and long-form videos lead way
Leo Burnett Worldwide has revealed its 27th annual Cannes Predictions, which it claims to have 84% percent accuracy at previous awards.