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Author: Editor

China to replace Android, Microsoft and Apple with own software?

August 27, 2014

The Chinese government is developing its own operating system, in a bid to oust ‘imported’ software from the likes of Microsoft, Apple and Android.

Uncategorized Android, Apple, China, Google, government

PacSun partners YouTube content creators for back-to-school campaign

August 27, 2014

To coincide with the back to school season, clothing brand PacSun has released a four-video series in partnership with a popular YouTube fashion channel. See why it’s our video viral of the week below.

Uncategorized, Video content, global, marketing, retail

Amazon buys game-watching site Twitch for $1bn

August 26, 2014

Amazon has bought gaming platform Twitch for $1bn, letting the online retail giant tap into the new phenomenon of social gaming.

Uncategorized advertising, Amazon, games, Google, Microsoft

Hackers hit gaming sites: Playstation, Xbox and World of Warcraft sites affected

August 26, 2014

Some of the biggest online gaming networks have been hit by hackers claiming to be linked to the jihadist group Islamic State, affecting Sony’s Playstation Network, Microsoft’s XBox Live, Blizzard’s Battle.net and Grinding Gear Games

Uncategorized Entertainment, games, Microsoft, security, Twitter

Guest comment : From omni channel to omni payments

August 26, 2014

The days of credit card payments could be numbered, as consumers opt for a range of alternative, more convenient ways of paying online, according to Jasper Bell, Strategy Consultant at Amaze.

Uncategorized Amazon, apps, brands, ecommerce, Facebook

US web trends: App use overtaking desktop and web browsing

August 26, 2014

Most Americans are more likely to access digital media via apps rather than through traditional desktop or mobile web surfing, according to new research.

Uncategorized Amazon, Apple, apps, brands, comScore

New Zealand social trends: What brands are succeeding on Facebook?

August 26, 2014

Social media usage is now standard practice in our daily lives with 80% of online New Zealanders using these sites each month, according to new research from Nielsen.

Uncategorized brands, content, Facebook, global, marketing

US app engagement trends: iPhone still trumps Android

August 26, 2014

iPhone users in the US earn more and spend more time on apps than their Android counterparts, according to new research.

Uncategorized Android, apps, comScore

Facebook lets advertisers appear more often in timeline

August 22, 2014

Facebook has raised the frequency cap on ads, letting brands appear twice as often in its users’ timelines, as the social network continues to steer brands towards paid ads.

Uncategorized agencies, brands, content, email, Facebook

Personalised marketing boosts customer loyalty- survey

August 22, 2014

Personalised marketing has a big impact on brand loyalty and customer retention, but the practice remains hard to implement, according to new survey of marketers.

Uncategorized brands, CRM, marketing
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