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Author: Editor

Online shopping fails: Consumers still frustrated by slow load times (infographic)

December 2, 2014

Three quarters of consumers that has a bad experience on a shopping site go directly to a competitor, according to new research.

Uncategorized infographic, retail

The 25 best virals of 2014: Ice bucket avalanche, no make-up selfies and World Cup fever

December 1, 2014

From an avalanche of ice buckets to World Cup fever, 2014 was another big year for video viral marketing case studies. As mobile sharing went mainstream, it was charities that achieved some of the year’s biggest success stories with the ‘No Make Up Selfie’ and the ‘Ice Bucket Challenge’ hinting at the future power of … [Read more…]

Uncategorized advertising, analytics, brands, Brazil, China

UK’s first smartphone breakdown service goes live

December 1, 2014

A British start-up has launched the country’s first nationwide same-day callout service for fixing broken smartphones.

Uncategorized Samsung, smartphones, UK

Mobile ‘pub crawl’ test: 4G still falling short in Central London

December 1, 2014

Mobile internet access is still unavailable in many parts of central London, contradicting the recent findings of an Ofcom report, according to new research across many of the capital’s pubs.

Uncategorized global, mobile internet, Samsung, UK

Top brands on Pinterest: ASOS leads the way for retailers

December 1, 2014

For the second year in a row, online fashion retailer, ASOS, is the most popular UK online retail site when it comes to having web content shared on Pinterest, the pin-board style social network, in the run up to Christmas.

Uncategorized Amazon, brands, Christmas, content, global

Right to reply: Is Google Adwords really a marketing necessity?

December 1, 2014

John Cheney, CEO, Workbooks, discusses the risks associated with spending money on Google Adwords without any clear understanding or measurement of whether the campaign is working correctly. Whilst the campaign may be driving more traffic to the company’s website, is it driving sales and providing value to the business?

Uncategorized advertising, analytics, CRM, digital marketing, email

More than half of Christmas purchases to come from mobiles- report

December 1, 2014

During Christmas 2014, more than half of online purchases in the UK are made on a mobile device, according to the 2015 predictions report from global technology analyst company CCS Insight.

Uncategorized apps, brands, Christmas, global, marketing

Mobile mishaps: iPhone users ‘most accident prone’ mobile owners

December 1, 2014

From sitting on them, to dropping them down the toilet, microwaving to washing them, more than one fifth of Britons have damaged their phone so badly it needed to be replaced, according to new research.

Uncategorized Android, Christmas, Europe, marketing, UK

Black Friday site crashes: Predictable chaos?

November 28, 2014

A number of high profile UK retailers crashed this morning as the ‘Black Friday’ shopping frenzy reached record levels.

Uncategorized apps, brands, Twitter, UK

Guest comment: Black Friday Frenzy Leads To the Question – Should We Be Prepared To Queue Online?

November 28, 2014

With a raft of high profile retail sites crashing this morning, Mike Austin, CEO of Triggered Messaging looks at what brands can do to prepare for the next online rush as the festive shopping spree starts…

Uncategorized analytics, brands, Christmas, email, Google
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