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Author: Editor

Digital transformation by sector: 6 different industries compared

March 21, 2018

The vast majority of firms (85%) plan to invest in digital transformation this year, according to a new study looking into the retail, banking, healthcare, insurance, telco, and media industries.

Ads analytics, Europe, financial services, global, media

Brits lead France and Germany for online grocery shopping

March 21, 2018

Although 53% of people in the UK are doing some or all their grocery shopping online, there’s a massive gap between what consumers want, and what retailers are offering, according to new research.

E-commerce France, Germany, infographic, retail, technology

Wagamama creates first ‘walk out and pay’ app with Mastercard

March 21, 2018

Pan-Asian restaurant wagamama today launches wagamamago, an app that it describes as ‘Uber for diners’ allowing customers to walk in, order, eat and for the first time ever, simply go.

E-commerce, Mobile Android, Australia, security, technology, UK

Mobile marketing trends: Win on Google page one with Universal Search

March 21, 2018

Fewer traditional links on page one means mobile marketers must target Google’s universal search boxes including videos, knowledge graphs, direct answers and app suggestions, according to new research.

Ads, Mobile, Search Android, apps, brands, content, ecommerce

46% of marketers aren’t sharing regular customer insights with sales

March 21, 2018

Almost half (46%) of marketers only share customer insights, data and feedback with sales teams at most once a month, according to a new study.

Ads brands, marketing, UK

Instagram takes shopping service to UK

March 20, 2018

Instagram has launched its shopping service in the UK, letting retailers turn their posts on the social media site into sales.

E-commerce, Mobile, Social brands, digital marketing, ecommerce, global, marketing

Guest comment: Omnichannel thinking is jeopardising retail success

March 20, 2018

Customers are channel blind – they just want a good retail experience. Yet retailers persisting with fragmented, omnichannel strategies are damaging consumer experiences, undermining retail respect and actively encouraging consumer behaviours – from discount only buying to more frequent returns – that are destroying retail profitability. Craig Summers, Managing Director UK, Manhattan Associates, asks why … [Read more…]

E-commerce, Mobile marketing, retail, UK

Self-driving car kills pedestrian for the first time

March 20, 2018

An Uber-operated autonomous car struck a pedestrian and killed them in what is thought to be the first death of its kind.

Regulation local

Facebook and Instagram video viewability to be verified by Meetrics

March 20, 2018

Meetrics has become the first firm outside the US to verify viewability metrics for videos served on Facebook and Instagram.

Ads, Social Facebook, media, video

Snapchat UK ad revenue to overtake Twitter’s next year

March 20, 2018

Snapchat’s UK advertising revenue is set to overtake Twitter’s UK revenue in 2019, and revenue from consumer magazine and cinema advertising within two years, according to new research.

Ads, Mobile, Social advertising, agencies, Facebook, global, Google
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