Visual content in the shopping experience produces a 111% conversion lift and 180% revenue per visitor (RPV) lift for best-in-class brands and retailers, according to new research.
Shopping cart abandonment is major concern of most ecommerce business owners. This infographic showcases some real facts around shopping cart abandonment and some reasons and dos and don’ts to recover.
This week the House of Lords today issued a parliamentary report on Artificial Intelligence, which concluded that the UK has the potential to be a leader in developing AI and called on the government to support businesses in the field, while also highlighting that ethics should be at the centre of these developments. James Longworth, … [Read more…]
Vero has risen in popularity as a user-friendly alternative to Instagram, rising to nearly 3 million. Yuval Ben-Itzhak CEO of Socialbakers, looks at what the 3-year old social network has to do to compete with Snapchat and Instagram.
Over two thirds (67%) of UK consumers go on to purchase products they discover on retailer’s social media channels, new research reveals.
In the wake of the recent #DeleteFacebook movement and now JD Weatherspoon’s abandonment of social media, a new report highlights that these recent data privacy issues marks the beginning of a post-social media apocalypse.
In February 2018, the Paris region’s governing body launched a Snapchat campaign for Paris Fashion Week, in an attempt to reach tourists and Parisians, and engage with a younger audience. This case study looks at how it achieved a staggering 5.7 million views after being shared by Snapchatters via Chat or Stories.
Video is the biggest priority for B2B marketers this year, according to the B2B Video Report released today by LinkedIn, the world’s largest online professional network. Despite this, the industry continues to face challenges around its measurement, the study also found.
Pub chain JD Wetherspoon is closing its Facebook, Twitter and Instagram accounts following the abuse directed at MPs and others.
Sir Martin Sorrell, the chief executive of the world’s biggest advertising company WPP is leaving the company he built up over three decades.