After a trial in the US, Google has expanded its AdWords Express app to 20 more countries, letting small businesses manage their search marketing campaigns on the move.
The app, available on Android and iOS to a further 20 countries outside of the US, including the UK, is a version of AdWords aimed at small business, will now be manageable from mobile devices as well as desktop.
In addition, Google is making changes to the My Business app to enable business owners to respond to Google reviews within the app and monitor online reputation.
A Google blog post explained: “Business owners are increasingly using their smartphones, and so today we are making enhancements to both the Google My Business and the AdWords Express apps.
“Over the last few months, we’ve gotten great feedback about how easy it is to advertise with our AdWords Express mobile app, and today we are expanding the Android and iOS apps to 20 additional countries.”
Countries the service will roll out to include France, Germany, Spain, Italy, India, Brazil, Australia and Mexico.