Netimperative
Netimperative
  • Home
  • Ads
  • Content
  • Mobile
  • E-commerce
  • Social
  • Regulation
  • Video
  • Viral
Menu
  • Apple
  • Amazon
  • Facebook
  • Google
  • twitter
  • WhatsApp
  • YouTube

Microsoft buys Minecraft for $2.5bn

September 16, 2014

Microsoft has bought Mojang, the maker of popular world creation game Minecraft, with the game’s creator leaving the company because he is a “nerd”, not a CEO.


microsoft%20mojang.jpg
The deal will see Microsoft pay £2.5bn (£1.5bn) for the Swedish firm, and said its cloud and mobile technologies would bring “richer and faster worlds, more powerful development tools, and more opportunities to connect across the Minecraft community”.
Minecraft lets users build and explore a virtual Lego-like world and has been downloaded 100 million times on PCs alone since it launched in 2009.
It is also the most popular online Xbox game and is the top paid-for Apple and Android app in the US.
Despite now being a Microsoft title, the game will continue to be available on all its current platforms, including rival Apple, Android and Sony Playstation platforms.
The deal will see all three of Mojang’s founders are to leave the company.
Writing on his blog, game creator Markus ‘Notch’ Persson, said he never made the game to have a huge hit and expressed frustration at having become a “symbol”.
notch.jpg
“I’m not an entrepreneur. I’m not a CEO. I’m a nerdy computer programmer who likes to have opinions on Twitter,” he said.
Notch said he intends to go back to “small web experiments”.
Addressing criticisms from some fans that he is “selling out”, Notch signs off: “It’s not about the money. It’s about my sanity.”
Microsoft Mojang CEO Carl Manneh: “As the founders move on to start new projects, we believe the high level of creativity from the community will continue the game’s success far into the future.”
Mojang, which also makes the games Scrolls and Cobalt, was vague about other potential personnel shifts: “Though it’s too early to confirm which of us will continue working on Minecraft or other projects, we predict that the vast majority (if not all) Mojangstas will continue to work at Mojang for the time being.”
Microsoft expects the deal to close in late 2014, and is expected to be break-even by fiscal 2015.
Watch this video from Bloomberg analysing the deal here:

Read Persson’s blog post here

Uncategorized Android, Apple, games, Microsoft, Twitter

Archives

Tags

advertising agencies Amazon analytics Android Apple apps Australia BBC brands Brazil broadband China Christmas comScore content digital marketing ecommerce email Entertainment Europe Facebook France games Germany global Google government images infographic local marketing media Microsoft music Privacy retail Search security smartphones technology Twitter UK video YouTube

Recent Posts

  • Top six Valentine’s Day ads for 2022
  • 2021 Halloween: digital marketing campaigns we loved this year
  • Empowering employees; the critical link between EX and CX
  • Investing in in-app social features is a must in a world that is crying out to be connected
  • QR codes, Gen Z and the future of OOH

Copyright © 2025 Netimperative.

Magazine WordPress Theme by themehall.com

We use cookies to improve the website and your experience. We’ll assume you’re okay with this, but you’re welcome to opt-out
Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT