New research from Strategy Analytics has revealed that the Android OS accounted for 85% of the 295m smartphones shipped worldwide during Q2. In contrast Apple, Windows Phone and BlackBerry all saw their market share decline, as Android performed well on both low-cost and high-end devices across the World.
Year-on-year smartphone shipments were up 27% (from 233m units), though this was heavily down on the previous year-on-year figure of 49%, as markets such as Europe and North America mature.
Neil Mawston, Executive Director at Strategy Analytics, said: “Like the PC market, Android is on the verge of turning smartphone platforms into a one-horse race. Its low-cost services and user-friendly software remain wildly attractive to hardware makers, operators and consumers worldwide. Rival OS vendors are going to have to do something revolutionary to overturn Android’s huge lead in smartphone shipments.”