Netimperative
Netimperative
  • Home
  • Ads
  • Content
  • Mobile
  • E-commerce
  • Social
  • Regulation
  • Video
  • Viral
Menu
  • Apple
  • Amazon
  • Facebook
  • Google
  • twitter
  • WhatsApp
  • YouTube

Right to reply: ‘Spam Jams’ could be a hazard for driverless cars

May 30, 2014

Wil Rockall, director in KPMG’s cyber security team, comments on the news that Google will produce its own fleet of driverless cars. He highlights that the move could herald improvements in road safety, but warns that the potential for ‘spam jams’ and hacker-driven congestion might affect consumers’ driving experiences.


There is no doubt that self-drive cars are going to become a reality. The technology is already available and, with test drives showing early signs of success, an unstoppable journey has started on what will become a well-travelled road.
There is an almost perfect combination of good reasons for self-drive technology. Top of the list is safety because humans are unreliable, easily distracted and have vastly slower reaction times than software. With a computer brain at the wheel, driving will also be more efficient meaning that environmental and economic benefits will quickly be noticed.
For all the positives, the industry will need to be very alert to the risk of cyber manipulation and attack. Self-drive cars will probably work through internet connectivity and, just as large volumes of electronic traffic can be routed to overwhelm websites, the opportunity for self-drive traffic being routed to create ‘spam jams’ or disruption is a very real prospect. Yet the industry takes safety and security incredibly seriously. Doubtless, overrides could be built in so that drivers could shut down many of the car’s capabilities if hacked. That way, humans will still be able to ensure their cars don’t route them on the road to nowhere.
By Wil Rockall
Director, cyber security team
KPMG

Uncategorized Google, security, technology

Archives

Tags

advertising agencies Amazon analytics Android Apple apps Australia BBC brands Brazil broadband China Christmas comScore content digital marketing ecommerce email Entertainment Europe Facebook France games Germany global Google government images infographic local marketing media Microsoft music Privacy retail Search security smartphones technology Twitter UK video YouTube

Recent Posts

  • Top six Valentine’s Day ads for 2022
  • 2021 Halloween: digital marketing campaigns we loved this year
  • Empowering employees; the critical link between EX and CX
  • Investing in in-app social features is a must in a world that is crying out to be connected
  • QR codes, Gen Z and the future of OOH

Copyright © 2025 Netimperative.

Magazine WordPress Theme by themehall.com

We use cookies to improve the website and your experience. We’ll assume you’re okay with this, but you’re welcome to opt-out
Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT