Cancer Research UK has recieved more than £2m in donations after a popular online campaign, asking women to post selfies with no make-up using the hashtag #nomakeupselfie, went viral last week.
The ‘no make-up selfie’ trend has helped charity Cancer Research UK raise more than £2 million in text donations.
The campaign, which began on social media on Tuesday afternoon, asks women to post photos of themselves online without make-up, with the hashtag #nomakeupselfie.
Katherine Jenkins, Helen Flanagan, Tulisa Contostavlos, Millie Mackintosh, Kerry Katona, Kym Marsh and Michelle Heaton are just a few of the female celebs going without make up for a good cause.
The charity also saw a rise in people donating at their Cancer Research UK shops, and a huge peak in visits to its website.
The selfie campaign has also sparked a Facebook page No Make Up Selfie For Cancer Awareness which had more than 219,000 ‘likes’ at the time of writing.
Watch these videos from the BBC discussing the campaign: