Adobe has provided its customers with new mobile capabilities for analytics, social app development, aimed at smartphone and tablet content, it revealed at its Adobe Summit 2013.
The conference saw more than 4,500 digital marketers and senior leaders representing the world’s top brands gather to learn the latest about marketing trends, share best practices, and network with industry experts and peers.
The new interface for Adobe Marketing Cloud now links with its Creative Cloud, which agency creatives use to build and deliver those campaigns.
In addition, every solution within Adobe Marketing Cloud has been upgraded with new mobile marketing capabilities, including new mobile capabilities for analytics, advertising, social app development, targeting content on smartphones and tablets, and mobile content management and delivery.
Adobe Social, part of Adobe Marketing Cloud, has been revamped to focus on interpreting and presenting social data in a more digestible format that helps social marketers prove business results. Adobe also debuted Adobe Social for mobile phones and tablets.
Meanwhile, an undated Adobe Experience Manager introduces new responsive design, social communities and video capabilities that deliver a fully personalised experience to customers.
New tool Adobe Media Optimizer delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns through seamless integration with Adobe Analytics.
Media Optimizer Standard is designed for media buying agencies, search engine marketing (SEM) agencies and direct advertisers seeking more control and transparency over their campaigns at an economical price point
Keynote presenters include Adobe CEO Shantanu Narayen and SVP and GM of Adobe’s Digital Marketing Business, Brad Rencher, along with record-setting stratospheric daredevil Felix Baumgartner; Adam Bain, president of global revenue at Twitter; and Sal Kahn, founder of Khan Academy.
Watch the keynote here
