Netimperative
Netimperative
  • Home
  • Ads
  • Content
  • Mobile
  • E-commerce
  • Social
  • Regulation
  • Video
  • Viral
Menu
  • Apple
  • Amazon
  • Facebook
  • Google
  • twitter
  • WhatsApp
  • YouTube

Reddit Vs Wall Street: Amateur investors spark GameStop shares frenzy

January 29, 2021
Reddit Vs Wall Street: Amateur investors spark GameStop shares frenzy

US financial regulators are examining the influence of social media forums on stock markets as amateur investors demonstrated their power this week.

Users of a chat forum on Reddit became an online rallying spot for those urging its 4.7 million users to buy and hold GameStop shares, punishing short sellers by sending prices soaring.

The move led to stock trading apps Robinhood and Interactive Brokers to restrict trading in GameStop stocks, which dealt a blow to the Reddit investors.

Lockdown sparks rise on online trading apps

The stay-at-home message demanded of people during the coronavirus crisis, coupled with rock bottom interest rates, has inspired millions to seek out new ways to make their money work better for them. It has seen the likes of online trading platforms such as Robinhood and Trading212 become immensely popular.

US gaming retailer GameStop, which has been closing stores at pace in recent years because of weak sales, became a target for investor actrivism, as the Reddit Chat forum, a subreddit called Wallstreetbets, piling into a stock in a co-ordinated way, to created value for themselves against market norms. Wallstreetbets alone is understood to have more than four million members.

Its shares were up by 1,744% in the year to date – with a market value above $20bn – at the close of trading on Wednesday night.

The staggering leap represents a victory for people at the expense of powerful hedge fund short-sellers, those betting the share price will fall.

The shorters have since been selling other stocks to recover their losses, with those trades being blamed for unusual falls in US stock markets this week.

The company’s own announcements have been seen to have played no role in the meteoric rise in its stock. The value surge has not been restricted to Gamestop but the risks of such activity became apparent after trading resumed on Thursday.

Gamestop shares, and those of other firms including BlackBerry and AMC Entertainment, fell by more than 30% after it emerged that Reddit had temporarily closed the Wallstreetbets chat room.

Discussion within it is widely seen by market analysts as the catalyst for the activist movement.

Concerns over retail investor activism

As concerns grow over a surge in retail investor activism, the Securities and Exchange Commission said it was working with other watchdogs to “assess the situation and review the activities of regulated entities, financial intermediaries, and other market participants”.

The action reflects widespread worries over the functioning of financial markets, with the trading activity by amateur members of the public – known as retail investors – spreading globally including to the UK.

Retail investors and celebrities denounced the restrictions, accusing the trading platforms of seeking to protect Wall Street’s interests at the expense of smaller investors.

In response to the controversy, the former Daily Show host Jon Stweart praised the group of investors on Reddit for taking on Wall Street.

This is bullshit. The Redditors aren't cheating, they're joining a party Wall Street insiders have been enjoying for years. Don't shut them down…maybe sue them for copyright infringement instead!!
We've learned nothing from 2008.
Love
StewBeef

— Jon Stewart (@jon_actual) January 28, 2021

Reddit said it had not been contacted by any authorities in relation to users’ behaviour.

Some heavily-shorted UK stocks, including Cineworld, have also showed signs of retail activist-style gains.

Ads social media

Archives

Tags

advertising agencies Amazon analytics Android Apple apps Australia BBC brands Brazil broadband China Christmas comScore content digital marketing ecommerce email Entertainment Europe Facebook France games Germany global Google government images infographic local marketing media Microsoft music Privacy retail Search security smartphones technology Twitter UK video YouTube

Recent Posts

  • Top six Valentine’s Day ads for 2022
  • 2021 Halloween: digital marketing campaigns we loved this year
  • Empowering employees; the critical link between EX and CX
  • Investing in in-app social features is a must in a world that is crying out to be connected
  • QR codes, Gen Z and the future of OOH

Copyright © 2025 Netimperative.

Magazine WordPress Theme by themehall.com

We use cookies to improve the website and your experience. We’ll assume you’re okay with this, but you’re welcome to opt-out
Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT