Social media data firm Janrain has secured $33m in funding from a number of investors, as it looks to boost social login tools for clients including Philips, Channel 4, Dr Pepper Snapple Group and Mattel.
The $33m was raised via investments from Millennium Technology Value Partners, Split Rock Partners, Epic Ventures and salesforce.com, as well as existing investors Emergence Capital, RPM Ventures, DFJ Frontier and Anthem Venture Partners.
Janrain’s revenues more than doubled in 2012 and the company’s platform now captures and stores 300% more unique social profiles per month than it did at the beginning of 2012 for leading brands such as Philips, Channel 4 in the UK, Dr Pepper Snapple Group and Mattel.
Since 2008, Janrain customers have been able to use social login to better understand their website users.
The company’s Janrain User Management Platform (JUMP) provides a single, unified view of users across multiple online properties and social identities.
The latest generation of its user management solution integrates profile data with component technologies such as email marketing tools, ecommerce platforms and personalisation engines.
New investor Millennium Technology Value Partners led the financing and Millennium’s Dan Borok is joining Janrain’s Board of Directors. “As an investor in leading social media companies, we recognised that Janrain is the clear frontrunner in online user management for global brands,” said Dan. “Janrain has a proven ability to help companies leverage social media to better acquire, engage and understand their customers. It also has the technology, partners and customers to revolutionise the online user experience. Millennium is excited about all that Janrain offers today as well as the team’s vision for the future.”
“Janrain not only helps us acquire more customers, it also makes us better marketers,” said Robert Stone, Director of Interactive & Emerging Media, Dr Pepper Snapple Group. “The company has mastered the true value of social login, providing the central platform to capture, integrate and leverage social profile data to better understand and engage in meaningful 1:1 interactions with our online customers.”
“It’s a very exciting time for Janrain, our investors and customers as we enter the next phase of social login and user management,” said Larry Drebes, CEO of Janrain. “I cannot imagine another company other than Janrain with the pieces in place to forge ahead. This funding will help us accelerate the execution of our strategy to transform the ways that companies interact with their online consumers.”
Source: http://www.janrain.com
