Tremor Video, a network for online video marketing on the Internet, has launched VideoHub, its video advertising analytics platform, in the UK.
VideoHub lets marketers and agencies to measure, verify and analyse their video campaigns, regardless of how the media is bought or where the campaign runs.
VideoHub tracks the impact of video advertising through measurable campaign data.
The data (referred to as Signals) include content category, geo, time of day, day of week, video view history, frequency, demo, browser type, operating system and viewability, as well as where the ads run. This information is then scored against campaign goals including reach, frequency, time spent, brand lift, engagement, click-throughs and conversion, in real-time. This data, which is provided by the VideoHub dashboard, enables brands and agencies to optimize video advertising performance and reach.
VideoHub is available for brands and agencies to license for use with any third party ad server, ad network or publisher.
Through its partnership with Nielsen, VideoHub also incorporates GRPs (gross ratings point) into its online video data. Available now in the US and rolling out in the UK in Q2, this enables the reporting of GRP metrics, used by traditional TV advertising, to link in with its online video data.
Daniel Ruch, Vice President of Tremor Video Europe, said: “The biggest challenge in online video advertising is proving its effectiveness. VideoHub allows users to manage, measure, analyse and optimise their online video advertising using real-time data that shows instantly how audiences are engaging with your brand and why.”
He added: “VideoHub provides complete transparency of video advertising and control using marketing intelligence that helps to chart campaigns and achieve success.”
www.videohub.tv
