Netimperative
Netimperative
  • Home
  • Ads
  • Content
  • Mobile
  • E-commerce
  • Social
  • Regulation
  • Video
  • Viral
Menu
  • Apple
  • Amazon
  • Facebook
  • Google
  • twitter
  • WhatsApp
  • YouTube

Amazon buys warehouse robot firm for $775m

March 21, 2012

Amazon has bought warehouse-robotics company Kiva Systems for $775m in cash. Amazon will use Kiva’s technology to improve productivity by bringing the products directly to employees to pick, pack and stow, according to the company.

Amazon buys warehouse robot firm for $775m. Amazon has bought warehouse-robotics company Kiva Systems for $775m in cash. Amazon will use Kiva’s technology to improve productivity by bringing the products directly to employees to pick, pack and stow, according to the company.
Kiva’s robots don’t make human warehouse work unnecessary, but they do reduce the need for this particularly arduous form of human labor.
Following the acquisition, which is expected to close in the second quarter of 2012, Kiva Systems will continue to operate from its headquarters in North Reading, Massachusetts.
Amazon.com global customer fulfillment vice president Dave Clark said Amazon has long used automation in its fulfillment centers, and Kiva’s technology is another way to improve productivity by bringing the products directly to employees to pick, pack and stow.
“Kiva shares our passion for invention, and we look forward to supporting their continued growth,” added Clark.
Amazon, which has traditionally used more employees in its warehouses, or fulfillment centers, will now make use of Kiva-developed robots that move around briskly in warehouses and move shelves and crates containing products, according to Reuters.
Online retailers Quidsi and Zappos, which have been acquired by Amazon, are said to be using robots developed by Kiva.
Though fulfillment centers are crucial to Amazon’s main online retail business, the company has reportedly been spending more on fulfillment costs of late, which has made this acquisition crucial to reduce its operatonal costs.

Uncategorized Amazon, global, retail, technology

Archives

Tags

advertising agencies Amazon analytics Android Apple apps Australia BBC brands Brazil broadband China Christmas comScore content digital marketing ecommerce email Entertainment Europe Facebook France games Germany global Google government images infographic local marketing media Microsoft music Privacy retail Search security smartphones technology Twitter UK video YouTube

Recent Posts

  • Top six Valentine’s Day ads for 2022
  • 2021 Halloween: digital marketing campaigns we loved this year
  • Empowering employees; the critical link between EX and CX
  • Investing in in-app social features is a must in a world that is crying out to be connected
  • QR codes, Gen Z and the future of OOH

Copyright © 2025 Netimperative.

Magazine WordPress Theme by themehall.com

We use cookies to improve the website and your experience. We’ll assume you’re okay with this, but you’re welcome to opt-out
Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT