Netimperative
Netimperative
  • Home
  • Ads
  • Content
  • Mobile
  • E-commerce
  • Social
  • Regulation
  • Video
  • Viral
Menu
  • Apple
  • Amazon
  • Facebook
  • Google
  • twitter
  • WhatsApp
  • YouTube

‘Personal cloud’ forecast to overtake PCs by 2014

March 15, 2012

By 2014, personal online cloud services will take over from the personal computer as consumers download and use services on cloud-based systems on a variety of products, including smartphones and tablets, according to a new report.

gartner.jpg
The research, from Gartner, looks at the $2.2 trillion dollar consumer digital devices, services and content market.
Gartner has put a time limit on the PC’s position. It will be replaced by a new PC, the ‘personal cloud,’ by 2014.
Gartner says that a number of factors will cause its prediction to come true. That includes the rise of the ‘virtualisation’ of applications, the use of self-service cloud systems, and people being able to use their applications and content on the go from a variety of hardware devices.
Gartner defines ‘personal cloud’ as services that allow users to store, synchronise, stream and share content, using multiple connected devices such as smartphones, media tablets, televisions and PCs over the Internet.
Examples include Netflix, Google Apps, Amazon Music, Microsoft SkyDrive and Apple’s iCloud.
This trend is being driven by the proliferation of end user devices, Gartner says. “Users will use a collection of devices, with the PC remaining one of many options, but no one device will be the primary hub. Rather, the personal cloud will take on that role,” remarked Steve Kleynhans, research vice president at Gartner.
“Access to the cloud and the content stored or shared in the cloud will be managed and secured, rather than solely focusing on the device itself,” he said.
Last week, Gartner predicted that personal cloud services will be integrated into 90% of all connected consumer devices by the end of next year.

Uncategorized Amazon, apps, content, Google, media

Archives

Tags

advertising agencies Amazon analytics Android Apple apps Australia BBC brands Brazil broadband China Christmas comScore content digital marketing ecommerce email Entertainment Europe Facebook France games Germany global Google government images infographic local marketing media Microsoft music Privacy retail Search security smartphones technology Twitter UK video YouTube

Recent Posts

  • Top six Valentine’s Day ads for 2022
  • 2021 Halloween: digital marketing campaigns we loved this year
  • Empowering employees; the critical link between EX and CX
  • Investing in in-app social features is a must in a world that is crying out to be connected
  • QR codes, Gen Z and the future of OOH

Copyright © 2025 Netimperative.

Magazine WordPress Theme by themehall.com

We use cookies to improve the website and your experience. We’ll assume you’re okay with this, but you’re welcome to opt-out
Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT