Netimperative
Netimperative
  • Home
  • Ads
  • Content
  • Mobile
  • E-commerce
  • Social
  • Regulation
  • Video
  • Viral
Menu
  • Apple
  • Amazon
  • Facebook
  • Google
  • twitter
  • WhatsApp
  • YouTube

YouTube deleted over 8 million ‘bad’ videos in 3 months

April 24, 2018

YouTube’s first three-monthly “enforcement report” has revealed that the video sharing site deleted 8.3 million videos between October and December 2017 for breaching its community guidelines, with machines doing most of the work.

The Google-owned site has come under pressure over the peast year for not doing enough to tackle extreme and offensive contet, resulting in some high-profile brands pulling ads after discovering they were being run alongside extreme content.

To reassure advertisers and deter the interest of regulators, YouTube recently decided to begin posting a quarterly Community Guidelines Enforcement Report highlighting its efforts to purge the site of content that breaches its terms of service.

The first of these reports reveals that the Google-owned company wiped 8.3 million videos from its servers between October and December, 2017. YouTube said the majority of the videos were spam or contained sexual content. Others featured abusive, violent, or terrorist-related material.

The data, which doesn’t include content deleted for copyright or legal reasons, shows that YouTube’s automated tools are now doing most of the work, deleting the majority of the unsuitable videos.

Interestingly, YouTube noted that of the 6.7 million videos pulled up by its machine-based technology, 76 percent were removed before they received a single view.

Sexually explicit videos attracted 9.1 million reports from the website’s users, while 4.7 million were reported for hateful or abusive content.

Most complaints came from India, the US or Brazil.

YouTube said its algorithms had flagged 6.7 million videos that had then been sent to human moderators and deleted.
Of those, 76% had not been watched on YouTube, other than by the moderators.

YouTube will let people track their reports.

The report does not reveal how many inappropriate videos had been reported or removed from YouTube Kids.

YouTube also announced the addition of a “reporting dashboard” to users’ accounts, to let them see the status of any videos they had reported as inappropriate.

Read more here https://youtube.googleblog.com/2018/04/more-information-faster-removals-more.html

Content, Regulation, Video brands, Brazil, content, Google, India

Archives

Tags

advertising agencies Amazon analytics Android Apple apps Australia BBC brands Brazil broadband China Christmas comScore content digital marketing ecommerce email Entertainment Europe Facebook France games Germany global Google government images infographic local marketing media Microsoft music Privacy retail Search security smartphones technology Twitter UK video YouTube

Recent Posts

  • Top six Valentine’s Day ads for 2022
  • 2021 Halloween: digital marketing campaigns we loved this year
  • Empowering employees; the critical link between EX and CX
  • Investing in in-app social features is a must in a world that is crying out to be connected
  • QR codes, Gen Z and the future of OOH

Copyright © 2025 Netimperative.

Magazine WordPress Theme by themehall.com

We use cookies to improve the website and your experience. We’ll assume you’re okay with this, but you’re welcome to opt-out
Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT