MediaCom, Feref, Universal Pictures and MediaMind have teamed up to deliver a brand experience on YouTube to promote the opening of Fast and Furious 5 in movie cinemas across Europe, Australia and Mexico.
With this latest campaign, YouTube viewers feel the impact of every crash as the screen shakes and moves in sync with the action, and vehicles race in and out of the trailer window.
The gadget will be driven to initially through takeovers on the YouTube homepage in 8 markets, which social media channels such as Facebook and Twitter utilized to increase the viral impact of the campaign.
The trailer also includes 16 videos from previous Fast and Furious films to promote the back catalogue of Fast & Furious 1-4, and an external link to a driving game to drive further engagement.
MediaMind is serving the 15MB file on YouTube as a ‘polite banner’ to keep the experience seamless for the user.
MediaMind serving includes advanced technology for quicker and smoother loading of huge high definition video files. By serving the ad via MediaMind, MediaCom is able to track the ad’s performance with advanced monitoring and reporting.
Alexia Paterson, Senior Digital Planner at MediaCom says “we are excited about our ongoing partnership with MediaMind after the successes of our Despicable Me and Hop YouTube campaigns. MediaMind enables us to deliver a highly rich and engaging experience to our users, while ensuring that it is accountable through monitoring results such as dwell time and user interactions”
“Engaging with fans in a way that communicates fast action makes this online ad an entertaining and memorable experience”, said Hitesh Bhatt, UK Sales Director at MediaMind. “We are proud to team up with Feref and MediaCom to provide a combination of highly immersive video with social media sharing to help spread the excitement.”
To view the demo click here.
www.MediaMind.com
